Director, Performance Marketing
Mariner
full-time
Posted on:
Location Type: Remote
Location: Kansas • United States
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Salary
💰 $140,000 - $185,000 per year
Job Level
About the role
- Lead the planning and execution of client acquisition activation across paid channels
- Translate growth strategy into actionable activation plans aligned with campaign and segment goals
- Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions
- Lead campaign briefing and collaborate with creative teams on messaging and asset development
- Ensure creative and messaging are informed by audience insights and optimized for channel performance
- Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
- Design and execute test-and-learn initiatives, including hypothesis development and test setup
- Partner with Marketing leadership to support campaign priorities and activation timelines
- Ensure performance data, testing insights, and digital engagement signals inform campaign optimization
Requirements
- 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
- Experience executing multi-channel acquisition campaigns across creative and media partners
- Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
- Experience supporting or running digital-first testing and optimization programs
- Proven ability to collaborate with senior stakeholders and cross-functional partners
- Clear communicator who can translate insights into actionable recommendations
Benefits
- Eligibility to participate in an incentive program
- Additional compensation and/or benefits may be available
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdigital marketingintegrated marketingmulti-channel acquisition campaignsdigital-first testingcampaign optimizationhypothesis developmenttest setup
Soft Skills
communicationcollaborationproject managementtime managementinsight translation