Senior Events Manager
Marigold
full-time
Posted on:
Location Type: Remote
Location: Arizona • California • United States
Visit company websiteExplore more
Salary
💰 $90,000 - $105,000 per year
Job Level
About the role
- Develop an annual event plan that supports revenue targets and product priorities while aligning with key GTM strategies.
- In concert with sales, marketing, and executive leadership teams, create KPIs for each event and measure success across attendance, engagement, pipeline generation, influenced revenue, and ROI.
- Lead end-to-end event planning and execution, overseeing logistics, creative concepts, booth design, and cross-functional coordination to deliver standout brand experiences.
- Collaborate with the customer marketing team to incorporate upsell and retention opportunities into event plans.
- Coordinate with the marketing team on pre- and post-event campaigns that create buzz, drive attendance, and nurture leads through tailored follow-up and content experiences.
- Conduct event retrospectives with a detailed analysis of performance metrics that will inform future event strategy and promote continuous improvement in future event planning.
Requirements
- 5–7 years of experience in event management, field marketing, or event marketing within a B2B SaaS or technology environment.
- Proven ability to lead strategic planning and execution of large-scale, in-person and virtual events, delivering measurable ROI, driving business growth, and elevating brand impact.
- Highly skilled in project and budget management, with a track record of balancing multiple priorities and tight deadlines.
- Strong collaborator with exceptional cross-functional and vendor management skills, fostering alignment across teams and partners.
- Data-driven and detail-oriented, with experience using event and webinar platforms (e.g., Zoom, ON24, WebEx) to track performance and optimize results.
Benefits
- Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance
- Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
- Paid Volunteer Time
- 401k plan with a company match on your contributions.
- Employee-centric and supportive remote work environment with flexibility.
- Support for life events including paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event managementfield marketingevent marketingstrategic planningexecution of large-scale eventsproject managementbudget managementperformance metrics analysisdata-driven decision makingdetail-oriented
Soft Skills
collaborationcross-functional managementvendor managementalignment fosteringcommunicationleadershiptime managementprioritizationcreativitycontinuous improvement