Maricich Health

Brand Strategist – Healthcare

Maricich Health

part-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $50 - $65 per hour

About the role

  • Support competitive and market analysis across digital, print, social, and broadcast channels to identify positioning gaps and messaging trends
  • Track healthcare industry developments, regulatory considerations, and category shifts that may impact client strategy
  • Assist in coordinating with research partners and synthesizing qualitative and quantitative findings into actionable insights
  • Evaluate creative work against strategic objectives and provide structured feedback on clarity, differentiation, and alignment
  • Support development of creative briefs, brand positioning materials, and strategic messaging frameworks
  • Review transcreations and translations for strategic alignment and accuracy, when applicable
  • Analyze available performance data and competitive benchmarks to identify trends and opportunities
  • Build and refine strategy decks, competitive audits, and executive-ready presentation materials
  • Collaborate closely with Account and Creative teams to ensure strategic alignment across deliverables
  • Participate in internal brainstorms and strategic work sessions

Requirements

  • 3–5 years of experience in healthcare advertising, healthcare marketing, or related regulated industry
  • Agency experience preferred
  • Demonstrated experience conducting competitive reviews and research synthesis
  • Strong understanding of the healthcare marketing landscape
  • Exceptional PowerPoint and strategic storytelling skills
  • Strong communication abilities and presentation confidence, with the ability to articulate insights clearly and persuasively in both internal and client-facing settings
  • Proficiency in PowerPoint, Word, Excel, and related tools
  • Highly organized with strong attention to detail
  • B.A. or B.S. in Marketing, Communications, Business, Public Health, or related field
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
competitive analysismarket analysisresearch synthesisstrategic messagingcreative brief developmentdata analysisperformance data evaluationpresentation developmentstrategic storytelling
Soft Skills
communicationpresentation skillsattention to detailorganizational skillscollaborationfeedback provision