Maricich Health

Growth Marketing

• Own lead generation and deal conversion, the key performance indicators for success in this role.
• Partner with CEO to design and execute the agency’s growth strategy and goals, including identifying and pursuing new sales opportunities across healthcare verticals.
• Champion and actively leverage CRM platforms such as LinkedIn Sales Navigator, Salesforce, and ZoomInfo to optimize sales workflows and maximize revenue impact.
• Maintain and continuously improve the agency’s new business development process and nurture relationships with prospective clients.
• Oversee the development of compelling marketing and business development content (e.g., case studies, POVs, presentations, whitepapers) that showcases the agency’s capabilities and builds market authority.
• Lead the development of insight-driven brand positioning, segmentation, messaging, and go-to-market strategies.
• Leverage broad knowledge of healthcare sector dynamics – including health systems, health plans, med device / tech, life sciences, and pharma – to shape strategic discussions and identify growth opportunities tailored to each segment.
• Represent Maricich Health at industry events, conferences, and networking opportunities to elevate visibility and foster connections.

Director of Agency Growth