Maricich Health

Brand Manager

• Support competitive and market analysis across digital, print, social, and broadcast channels to identify positioning gaps and messaging trends
• Track healthcare industry developments, regulatory considerations, and category shifts that may impact client strategy
• Assist in coordinating with research partners and synthesizing qualitative and quantitative findings into actionable insights
• Evaluate creative work against strategic objectives and provide structured feedback on clarity, differentiation, and alignment
• Support development of creative briefs, brand positioning materials, and strategic messaging frameworks
• Review transcreations and translations for strategic alignment and accuracy, when applicable
• Analyze available performance data and competitive benchmarks to identify trends and opportunities
• Build and refine strategy decks, competitive audits, and executive-ready presentation materials
• Collaborate closely with Account and Creative teams to ensure strategic alignment across deliverables
• Participate in internal brainstorms and strategic work sessions

Brand Strategist – Healthcare

Communications

• Edit content for clarity, accuracy, grammar, and brand voice across client collateral, websites, whitepapers, publications, social posts and releases, presentations, ads, videos, sales materials and direct mail materials
• Ensure messaging, style, tone, and branding are aligned with designated strategies, and meet client guidelines and internal standards.
• Work closely with writers, designers, creative directors, account teams, and production to deliver polished, cohesive work.
• Maintain style guides, brand voice documents, and editorial references to ensure consistent application across all content.
• Confirm factual accuracy and compliance with legal, regulatory, and medical requirements, particularly for healthcare content.
• Manage multiple projects and deliver precise edits within fast-paced timelines.
• Provide clear, constructive feedback to strengthen clarity, impact and strategic alignment.

Brand Strategist – Healthcare

Healthcare Communications Editor