Maricich Health

Brand Manager

• Support competitive and market analysis across digital, print, social, and broadcast channels to identify positioning gaps and messaging trends
• Track healthcare industry developments, regulatory considerations, and category shifts that may impact client strategy
• Assist in coordinating with research partners and synthesizing qualitative and quantitative findings into actionable insights
• Evaluate creative work against strategic objectives and provide structured feedback on clarity, differentiation, and alignment
• Support development of creative briefs, brand positioning materials, and strategic messaging frameworks
• Review transcreations and translations for strategic alignment and accuracy, when applicable
• Analyze available performance data and competitive benchmarks to identify trends and opportunities
• Build and refine strategy decks, competitive audits, and executive-ready presentation materials
• Collaborate closely with Account and Creative teams to ensure strategic alignment across deliverables
• Participate in internal brainstorms and strategic work sessions

Brand Strategist – Healthcare