Margaux

Head of Growth

Margaux

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own Margaux's end-to-end growth strategy through forecasting, pacing, and performance reporting — establishing clear KPI definitions, weekly business reviews, and action plans tied to revenue and contribution margin.
  • Lead end-to-end management of paid channels (Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging platforms), heavily leveraging AI. You know the algorithms inside-out and how to feed them winning data signals.
  • Design and run AI-driven systems that continuously generate creatives, optimize bids, and uncover arbitrage opportunities, removing manual grunt work from your day-to-day.
  • Own retention and lifecycle marketing end-to-end (email/SMS): strategy, segmentation, flow architecture, campaign calendar, and performance reporting: driving repeat rate, LTV, and payback alongside acquisition.
  • Own CRO in partnership with eCommerce. You understand that traffic is useless without conversion, and you will build, test, and iterate high-converting funnels informed by rigorous performance data.
  • Own the marketing tracking system and ensure pristine data attribution so every decision is based on contribution margin, not vanity metrics.
  • Utilize low-code tools and AI to automate reporting, bid management, and creative iteration across channels.
  • Establish a structured experimentation roadmap across creative, offers, audiences, and onsite journeys documenting learnings and scaling what works.
  • Own growth budget allocation and channel investment strategy across paid search, paid social, affiliates, and emerging channels.
  • Build cross-functional ways of working that reduce bottlenecks and improve speed-to-market with clear owners, timelines, and decision rights.

Requirements

  • 8+ years of experience in growth or performance marketing with a proven record of driving profitable DTC growth
  • AI is genuinely part of how you work: you've built or implemented AI-driven systems for creative, bidding, reporting, or experimentation and can point to the results
  • Deep fluency across paid channels and full-funnel strategy: acquisition, CRO, and lifecycle/retention, not just one piece
  • Fluent in DTC performance measurement and modern analytics stacks (Shopify, GA4, attribution tools like Northbeam, ESPs like Klaviyo a bonus) with the ability to evaluate and improve tracking, reporting, and governance
  • Comfortable operating against contribution margin, payback periods, and inventory constraints — not just ROAS
  • Highly organized, detail-oriented, and comfortable managing complexity in a fast-moving environment
  • Clear communicator with the ability to translate data into strategic decisions for senior stakeholders
  • Entrepreneurial mindset with a willingness to be hands-on and operate as a true business owner
  • Experience in fashion, luxury, or consumer brands preferred
  • Passionate about Margaux's mission, aesthetic, and customer
Benefits
  • Unlimited Paid Time Off (PTO) policy so you can rest and recharge
  • Sick leave and paid parental leave
  • Health, dental, and vision insurance
  • 401(K)
  • Employee discount on all Margaux products
  • A close-knit, mission-driven team culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth strategyperformance reportingKPI definitionspaid channels managementAI-driven systemsCROlifecycle marketingdata attributionbudget allocationfull-funnel strategy
Soft Skills
highly organizeddetail-orientedclear communicatorentrepreneurial mindsetability to manage complexitystrategic decision-makingcross-functional collaborationhands-on approachadaptabilityproblem-solving