Draft, edit, route for approval, and distribute press releases in AP style; manage internal stakeholder reviews and publish approved content via Sitecore; respond to and manage incoming media inquiries from local reporters and outlets
Identify newsworthy transactions, agent achievements, and market insights to develop compelling PR stories
Coordinate with Corporate PR to align regional announcements and media outreach with national messaging
Build and maintain strong relationships with agents, divisional leadership, corporate PR, Field Marketing, and local media contacts
Maintain and update regional media lists; monitor local press activity and coverage
Develop and manage annual editorial calendars, track deadlines, and pitch stories to media outlets
Assist in drafting nomination narratives for industry awards
Track and analyze PR performance metrics, including media placements, story pickups, and audience reach; prepare performance summaries and insights for divisional leadership.
Collaborate with the marketing team to amplify earned media coverage across digital channels.
Provide marketing support for divisional initiatives and special projects as needed
Support the Field Marketing team by completing other tasks and duties as assigned

Requirements

Bachelor’s degree in communications, marketing, public relations, journalism, writing, advertising, or a related business field
Minimum of one year of experience in public relations, journalism, or marketing; in-house PR, agency experience, newsroom experience or exposure to real estate, financial services, or brokerage environments is a strong plus
Experience pitching stories or building relationships with media outlets is a plus
Exceptional writing and editing skills with knowledge of AP style; excellent verbal communication and presentation abilities
Meticulous attention to detail with the ability to manage multiple priorities, deadlines, and workflows efficiently
Demonstrated project management and collaboration skills in a fast-paced environment
Ability to learn and apply commercial real estate concepts and terminology
Advanced proficiency in Microsoft O365, including Word, Excel, and PowerPoint
Experience with task management or project tracking tools such as Asana or Monday
Must be available to support Pacific Time Zone (PST) working hours

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

writingeditingpublic relationsmedia relationsproject managementAP styleperformance metrics analysisstory pitchingcommercial real estate concepts

Soft Skills

attention to detailverbal communicationpresentation abilitiescollaborationability to manage multiple prioritiestime management