Marco

Director of E-Commerce

Marco

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $3,000 - $5,500 per month

Job Level

Lead

About the role

  • Lead all DTC workstreams to support our 4/7 launch
  • Own hitting at least $50k in DTC revenue in month one
  • Build systems to drive 10 to 20% month over month growth
  • Own DTC revenue forecasting, growth planning, and performance pacing
  • Own DTC budget management, channel spend, and return on investment
  • Partner with Ops and leadership to manage contribution margins and channel level profitability
  • Own Shopify end-to-end
  • Build conversion focused PDPs, bundles, and merchandising
  • Partner closely with brand and creative to bring launches to life
  • Build and optimize subscription from day one
  • Design gifting experiences, bundles, and seasonal programs
  • Build loyalty, referral, and community driven commerce programs
  • Lead performance marketing strategy and execution
  • Own the full digital growth stack including paid social, search, affiliate, creators, marketplaces, email, SMS, and emerging channels
  • Manage agencies or freelancers as needed
  • Build dashboards and reporting across site, marketing, and retention
  • Use customer insights to inform site optimization, retention programs, and product improvements

Requirements

  • 7 to 12+ years in DTC or e-commerce leadership
  • Food and beverage experience required
  • Direct experience building subscription businesses
  • Experience scaling a Shopify based brand
  • TikTok Shop and or Amazon experience strongly preferred
  • Proven record of launching and scaling DTC revenue
  • Startup or high growth brand experience
Benefits
  • Supportive leadership team and growth-oriented culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
DTC revenue forecastinggrowth planningperformance pacingbudget managementconversion optimizationsubscription business developmentdigital marketing strategydata analysisdashboard reportingsite optimization
Soft Skills
leadershipcollaborationcommunicationstrategic thinkingproblem-solvingcreativityproject managementanalytical thinkingcustomer insight utilizationagency management