Marco

Content Creator

• AI Brand Identity Development
• AI Content Creation (Core Output)
• Social-Optimized Creative
• Collaboration With the Agency Team

AI Content Creator

Ecommerce

• Monitor key platforms such as Shopify, Pipedrive, Zendesk, Google Drive, Zapier, QuickBooks, and ShipStation for performance issues, downtime, or integration errors, and resolve them promptly.
• Develop, manage, and optimize integrations between systems such as connecting Shopify to Pipedrive via APIs or webhooks to enable real-time data sharing and workflow automation.
• Provide general IT and system support, including user assistance, software configuration, and basic cybersecurity measures.
• Collaborate with team members to identify integration opportunities and automate recurring processes using tools like Zapier.
• Document all integrations, troubleshooting processes, and resolutions for future reference and scalability.

E-commerce Systems Specialist

Sales Development Rep

• Cold call leads from targeted prospect lists
• Call inbound warm leads within 10 minutes of form submission
• Build trust and qualify small-business owners (many running 6–7 figure companies)
• Schedule high-quality appointments for the company’s founder
• Follow up via phone, email, and CRM to keep leads engaged
• Keep detailed notes and update the pipeline in GoHighLevel (CRM)
• Learn and apply AI tools like ChatGPT and marketing automations

Sales Development Representative

Business Development Rep

• Hunt, engage, and close six- and seven-figure deals with enterprise organizations.
• Prospect high-value accounts in public safety, utilities, energy, construction, mining, and Fortune 1000.
• Run discovery calls, demos, and solution presentations tailored to mission-critical operations.
• Own the full outbound sales cycle — from first touch to close.
• Deliver accurate forecasting and pipeline reporting in Pipedrive.
• Lead early sales efforts for new product line launches and emerging drone technologies.

Business Development Representative

• Lead all DTC workstreams to support our 4/7 launch
• Own hitting at least $50k in DTC revenue in month one
• Build systems to drive 10 to 20% month over month growth
• Own DTC revenue forecasting, growth planning, and performance pacing
• Own DTC budget management, channel spend, and return on investment
• Partner with Ops and leadership to manage contribution margins and channel level profitability
• Own Shopify end-to-end
• Build conversion focused PDPs, bundles, and merchandising
• Partner closely with brand and creative to bring launches to life
• Build and optimize subscription from day one
• Design gifting experiences, bundles, and seasonal programs
• Build loyalty, referral, and community driven commerce programs
• Lead performance marketing strategy and execution
• Own the full digital growth stack including paid social, search, affiliate, creators, marketplaces, email, SMS, and emerging channels
• Manage agencies or freelancers as needed
• Build dashboards and reporting across site, marketing, and retention
• Use customer insights to inform site optimization, retention programs, and product improvements

Director of E-Commerce

Project Manager

• Define project scope, goals, timelines, and budgets for website initiatives, including new product launches, redesigns, and feature enhancements.
• Create detailed project plans, assign tasks, and manage resources using tools like Asana or Jira to ensure on-time and on-budget delivery.
• Coordinate with internal stakeholders (marketing, sales, IT, content) and external vendors (developers, designers) to align on requirements and resolve issues.
• Oversee the full project lifecycle from kickoff and wireframing through development, testing, launch, and post-launch optimization.
• Monitor project progress, risks, and dependencies, providing regular status updates and reports to leadership.
• Ensure website projects meet technical standards (e.g., responsiveness, speed, SEO best practices) and business objectives (e.g., conversion rate improvement).
• Facilitate user testing, gather feedback, and iterate on designs and functionality to enhance customer experience.
• Manage content migration, integration with e-commerce tools (Shopify), and third-party systems during site updates.
• Track key website metrics post-launch (traffic, bounce rate, conversions) and recommend ongoing improvements.
• Maintain project documentation, SOPs, and knowledge base for web processes to support team scalability.
• Demonstrate high agency in decision-making, prioritization, delegation, and raising standards to drive project excellence and team performance.
• Support advertising teams in managing marketing channels by aligning web projects with campaign needs and performance goals.
• Identify opportunities to implement AI-driven automation in web workflows, tools, and processes to increase efficiency and scalability.

AI Content Creator

E-commerce Systems Specialist

Sales Development Representative

Business Development Representative

Director of E-Commerce

Web Project Manager