Marathon Talent

Paid Media – Digital Growth Lead

Marathon Talent

full-time

Posted on:

Location Type: Hybrid

Location: Bogotá • Colombia

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Job Level

Senior

About the role

  • Lead the growth strategy for the company’s e-commerce platform.
  • Manage and optimize sales on marketplaces.
  • Define digital revenue targets and ensure their achievement.
  • Design and implement strategies to increase conversion rate, average order value, and repeat purchases.
  • Plan, execute, and optimize paid media campaigns (Meta Ads, TikTok Ads, Net Ads, or others).
  • Manage and optimize the advertising budget with a focus on efficiency and scalability.
  • Monitor and optimize key KPIs: CPA, ROAS, ROI, CAC, conversion rate.
  • Implement continuous experimentation (A/B testing, new formats, new audiences).
  • Design commercial campaigns and promotions aligned with sales objectives.
  • Ensure consistency between organic content and paid performance efforts.
  • Connect brand positioning with tangible commercial results.
  • Lead and mentor the Community Manager as a direct report.
  • Coordinate the daily execution of campaigns and content.
  • Make fast, data-driven decisions.
  • Adjust strategy in real time based on performance.

Requirements

  • Experience: Ideally 4–6 years in growth, performance, or e-commerce (range flexible depending on profile).
  • Solid experience managing performance and digital growth with direct sales impact.
  • Technical proficiency in Meta Ads, TikTok Ads, and digital metrics analysis.
  • Experience managing budgets and optimizing advertising investment.
  • Strong analytical skills and data-driven mindset.
  • Strategic profile but highly hands-on.
  • Entrepreneurial mindset, high energy, and strong sense of ownership.
  • High creativity and resourcefulness.
  • Experience in startups or high-growth environments is highly valued.
  • Bilingual is desirable but not required.
  • Full autonomy and ownership of the digital channel.
  • Opportunity to structure and scale the team in the future.
Benefits
  • Contractor type of hiring in Colombia.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital revenue targetsconversion rate optimizationaverage order valuerepeat purchasespaid media campaignsA/B testingKPI monitoringdigital metrics analysisbudget managementperformance management
Soft Skills
analytical skillsdata-driven mindsetstrategic thinkinghands-on approachentrepreneurial mindsetcreativityresourcefulnessleadershipmentoringdecision-making