Maple

Brand Manager

• Drive Maple's content strategy across channels, owning SEO, product launches, go-to-market assets, long-form research, and email/newsletter programs to build authority in onchain asset management.
• Own Maple’s full funnel content calendar and editorial roadmap, ensuring all output is purposeful, on-brand, and timely.
• Be the guardian of Maple’s brand voice online and offline across paid, owned and earned media, to extend Maple’s reach, engagement, credibility, and distribution.
• Run Maple's social presence (X/Twitter, LinkedIn, Telegram, community) with content tailored to institutional, partner, and retail audiences, and a repeatable social content engine that includes data threads, weekly market commentary, and educational series.
• Build credibility through earned media by managing PR agency relationships, developing story angles, and securing coverage and thought-leadership placements that position Maple as the go-to voice in institutional DeFi.
• Manage external agencies, freelancers, and ambassadors, and drive content with partners, maintaining quality, consistency, and efficient use of budget across all output.

Senior Content & Brand Manager