Maple

Senior Content & Brand Manager

Maple

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Web3

About the role

  • Drive Maple's content strategy across channels, owning SEO, product launches, go-to-market assets, long-form research, and email/newsletter programs to build authority in onchain asset management.
  • Own Maple’s full funnel content calendar and editorial roadmap, ensuring all output is purposeful, on-brand, and timely.
  • Be the guardian of Maple’s brand voice online and offline across paid, owned and earned media, to extend Maple’s reach, engagement, credibility, and distribution.
  • Run Maple's social presence (X/Twitter, LinkedIn, Telegram, community) with content tailored to institutional, partner, and retail audiences, and a repeatable social content engine that includes data threads, weekly market commentary, and educational series.
  • Build credibility through earned media by managing PR agency relationships, developing story angles, and securing coverage and thought-leadership placements that position Maple as the go-to voice in institutional DeFi.
  • Manage external agencies, freelancers, and ambassadors, and drive content with partners, maintaining quality, consistency, and efficient use of budget across all output.

Requirements

  • 6+ years in content, editorial, PMM or brand marketing in financial services, fintech, or crypto/Web3.
  • Exceptional writer, able to make complex financial concepts compelling and clear without oversimplifying.
  • Strong storytelling and communication skills, including the ability to present strategy and content performance to senior stakeholders.
  • Proven ability to create content for both retail and institutional/enterprise audiences.
  • Experience in co-marketing with ecosystem players, strategic partners, and institutional counterparties.
  • Builder and operator mindset, able to build and manage a content operation, not just execute within one.
  • Comfortable in a fast-moving, high-autonomy environment with a small team.
  • Preference for a UK-based candidate.
Benefits
  • Base salary paid in your choice of crypto (USDC) or local fiat currency.
  • Token allocation, giving you a stake in Maple’s long-term success.
  • Flexible working, giving you the autonomy to live and work your way.
  • Optional access to co-working space.
  • Contract or full-time employment opportunities, including all local statutory benefits.
  • Fully transparent and collaborative team culture.
  • Funding for personal skills development.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOcontent strategyeditorial roadmaplong-form researchemail marketingsocial media managementPR managementcontent creationstorytellingco-marketing
Soft Skills
exceptional writingcommunication skillsstrategic presentationstorytellingbuilding and managing operationsadaptabilityteam collaborationstakeholder engagementbudget managementcredibility building