Develop marketing collateral and campaigns that engage members and sponsors.
Collaborate with Agile marketing squads to deliver marketing initiatives.
Measure and report on marketing campaign effectiveness.
Craft positioning strategies for marketing products and services.
Support sales and customer-facing teams with tools and materials.
Conduct testing and analyze data to enhance customer value and business outcomes.

Requirements

University or college degree in marketing, communications, media, or related field of study.
5-7+ years of experience in a Marketing role.
Understanding of Agile values and principles.
Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral.
Intermediate working knowledge of Microsoft Office applications, including Outlook, Word, Excel, Smartsheet, Adobe Workfront, and Mural.
Data-oriented, with experience working within marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics).
Process- and detail-oriented with a strong commitment to quality.
Group Benefits, health care or related industry experience highly valued.
Bilingualism (English and French) is an asset for candidates in Québec.

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short- and long-term disability
Life and AD&D insurance coverage
Retirement savings plans (including pension and global share ownership plan)
Financial education and counseling resources
Generous paid time off program including holidays, vacation, personal, and sick days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing collateral developmentcampaign measurementdata analysiswriting skillsmarketing automationsales enablementanalytics software

Soft Skills

collaborationprocess-orienteddetail-orientedcommitment to quality