Manila Recruitment

Senior Digital Marketing Specialist

Manila Recruitment

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Job Level

Senior

About the role

  • Lead and execute the company’s internal marketing roadmap.
  • Develop weekly execution plans to ensure consistent output and progress.
  • Own brand positioning and messaging across all channels.
  • Coordinate specialists across SEO, paid ads, content, design, CRO, and sales enablement.
  • Translate strategic goals into clear briefs, timelines, and deliverables.
  • Ensure marketing initiatives are aligned and performance-driven.
  • Increase qualified traffic across relevant acquisition channels.
  • Optimize conversion from visitor to lead through continuous funnel improvements.
  • Refine landing pages, offers, and messaging based on performance data.
  • Develop one-pagers, capability decks, case studies, and pitch materials.
  • Align marketing messaging with sales feedback and market insights.
  • Track funnel metrics beyond vanity KPIs.
  • Provide clear reporting on performance, insights, and next steps.
  • Use data to guide strategy, prioritization, and optimization.
  • Provide high-level strategic input when required.
  • Join select client calls to present audits, strategy recommendations, or reporting.

Requirements

  • BS in Digital in Marketing, Marketing management, E-Commerce management, Business Administration, BS IT.
  • 4–7 years of experience in digital marketing (agency or e-commerce preferred).
  • Strong understanding of funnels, positioning, customer journeys, and conversion-focused marketing.
  • Experience coordinating cross-functional marketing teams.
  • Confident leading Zoom calls with US-based stakeholders.
  • Proactive, organized, and capable of working autonomously.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOpaid adscontent marketingconversion rate optimizationfunnel optimizationdata analysisreportingbrand positioningcustomer journey mapping
Soft Skills
leadershiporganizationcommunicationproactivityautonomycollaborationstrategic thinkingpresentation skillstime managementadaptability
Certifications
BS in Digital MarketingBS in Marketing ManagementBS in E-Commerce ManagementBS in Business AdministrationBS in IT