Manila Recruitment

Digital Marketing Specialist

Manila Recruitment

contract

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Own the company’s onsite and offsite SEO performance
  • Develop and execute SEO strategies aligned with modern AI-driven and conversational search behaviour
  • Optimise the company for AI-powered discovery engines (Google AI Mode, Bing Copilot, ChatGPT, Perplexity and other LLM-based search tools) using structured data, entity optimisation, and answer-based content
  • Perform keyword research, search intent analysis and keyword mapping focused on revenue-generating terms
  • Conduct regular website health audits (technical SEO, crawlability, speed, structure) and implement improvements
  • Manage technical SEO, including site architecture, indexing, performance, and schema markup
  • Lead outreach and link-building activities to strengthen domain authority
  • Track competitors’ keyword visibility, content strategies, backlink profiles, and market positioning
  • Work closely with the Marketing Team Leader and Developer to implement SEO improvements
  • Create and optimise SEO-focused content including landing pages, product pages and blog articles
  • Ensure all content is written to drive rankings, engagement and conversions, not just traffic
  • Use AI tools for content ideation, drafting and optimisation while maintaining the company’s brand voice and quality standards
  • Support conversion-rate optimisation by improving page structure, calls-to-action and content flow
  • Own the setup, management and optimisation of all Google Ads campaigns (Search, Display and Remarketing)
  • Conduct keyword research, bid management and budget optimisation to maximise lead quality and ROAS
  • Write and test high-converting ad copy and landing page messaging
  • Run A/B tests on ads, keywords and landing pages
  • Track, report and optimise conversion performance using GA4, Google Tag Manager and Google Ads
  • Monitor spend, CPL, ROAS and lead quality and make data-driven optimisation decisions

Requirements

  • Strong knowledge of SEO ranking factors, technical SEO and modern search behaviour
  • Proven experience managing Google Ads campaigns with measurable performance outcomes
  • Experience with keyword research, competitor analysis and conversion-focused optimisation
  • Strong writing skills for both SEO content and paid ad copy
  • Ability to use AI tools for research, content creation and performance optimisation
  • Experience with WooCommerce and Rank Math
  • Experience using GA4, Google Data Studio, Google Tag Manager and schema markup
  • Strong analytical mindset and ability to translate data into action
  • Ability to work independently and collaboratively in a fast-moving environment
  • Experience in B2B or high-value product marketing
  • Experience working with long sales cycles and lead-quality optimisation
  • Experience managing SEO for large or multilocation websites
  • Basic understanding of HTML / CSS
  • Familiarity with CloudFlare
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical SEOkeyword researchconversion rate optimisationGoogle AdsA/B testingschema markupHTMLCSScontent optimisation
Soft Skills
strong writing skillsanalytical mindsetindependent workcollaborative workability to translate data into actionfast-paced environment adaptability