Maniko Nails

Influencer Marketing

• Supporting the influencer marketing strategy: Assist in planning, coordinating, and executing influencer marketing campaigns on platforms such as Instagram and Facebook.
• Working with agencies: Collaborate with local agencies and partners to implement influencer activations and explore new social media opportunities.
• Campaign management: Help set up campaigns, coordinate with influencers, review content, and monitor performance.
• Reporting & insights: Collect data, prepare reports, and support the team in analyzing campaign results to identify insights and improvements.
• Market intelligence: Keep an eye on influencer trends, competitor activities, and cultural developments in France to bring fresh ideas to the team.

Junior Influencer Marketing Manager, France

Chief Marketing Officer

• Develop and own Maniko’s entire marketing strategy — from performance marketing and brand building to international expansion
• Build a high-performance marketing team and manage a multi-million marketing budget
• Ensure sustainable growth of our brand across e‑commerce and retail
• Drive measurable results and actively shape the future of our brand
• Responsible for all marketing KPIs including CAC, ROAS, CLV and brand metrics
• Data-driven reporting and continuous optimization of marketing performance
• Strategic planning and optimization of all performance channels (Paid Social, Paid Search/SEA, SEO, Influencer Marketing, CRO)
• Efficient new customer acquisition with a focus on sustainable growth and profitable ROAS
• Build and optimize CRM strategies to maximize Customer Lifetime Value
• Further develop brand positioning and ensure consistent roll-out across all touchpoints
• Develop and implement the go-to-market strategy for new markets

Director

• Develop and implement a holistic brand strategy
• Define brand positioning and messaging architecture for a multi-channel approach
• Provide strategic brand leadership across all online (e.g., Meta, influencers) and offline touchpoints (events, retail)
• Develop the creative vision and creative guidelines for all channels
• Lead and develop the internal creative team (copywriters, art directors, designers) and manage external agencies
• Performance management and talent development for 2–3 direct reports
• Strategic campaign development from concept to launch
• Integrate brand-building and performance marketing objectives
• Close cross-functional collaboration with marketing, retail, and product teams

Director of Brand & Creative

Community Manager

• Beantwortung von Kommentaren und Direct Messages auf Instagram und TikTok
• Unterstützung unserer Kund:innen bei Anfragen zu Produkten und Bestellungen
• Aufbau und Pflege von Beziehungen zu Influencern
• Proaktives Community Management auf Posts zur Förderung von Austausch und Interaktion
• Stimme der Marke auf Social Media: direkt, nahbar und markenkonform agieren
• Enge Zusammenarbeit mit dem CRM-Team und Beitrag zur Wachstumsstrategie

Junior Influencer Marketing Manager, France

Chief Marketing Officer

Director of Brand & Creative

Werkstudent Community Management