Director

• Develop and implement a holistic brand strategy
• Define brand positioning and messaging architecture for a multi-channel approach
• Provide strategic brand leadership across all online (e.g., Meta, influencers) and offline touchpoints (events, retail)
• Develop the creative vision and creative guidelines for all channels
• Lead and develop the internal creative team (copywriters, art directors, designers) and manage external agencies
• Performance management and talent development for 2–3 direct reports
• Strategic campaign development from concept to launch
• Integrate brand-building and performance marketing objectives
• Close cross-functional collaboration with marketing, retail, and product teams

Director of Brand & Creative

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Director of Brand & Creative

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