MANE

Content Marketing Manager

• Write clear, authoritative copy for blogs, email campaigns, webpages, and digital ads tailored to financial advisors and wealth management leaders.
• Partner with Sr. Brand Marketing Manager to develop content supporting thought leadership initiatives (e.g. white papers, client stories, speaker abstracts).
• Repurpose long-form content (e.g., webinars, white papers) into shorter assets for use across multiple channels.
• Collaborate with internal stakeholders and SEO agencies to research keywords, optimize existing content, and identify new content opportunities.
• Ensure all content adheres to SEO best practices and supports inbound traffic and conversion goals.
• Align with Sr. Brand Marketing Manager to maintain a content calendar, ensuring consistent execution across campaigns and initiatives.
• Coordinate content production across internal teams and agency partners to ensure on-time delivery.
• Upload and format web and blog content in WordPress, ensuring brand and SEO consistency.
• Track and report on content performance, engagement, and conversion metrics to inform ongoing strategy.
• Develop and publish posts across LinkedIn, X (Twitter), and industry communities to build brand awareness and authority.
• Collaborate with design to produce visually engaging, on-brand content.
• Engage directly with influencers, clients, and prospects to amplify reach and foster relationships within the advisor and fintech ecosystem.
• Manage webinar content, logistics, timelines, and cross-team deliverables.
• Coordinate pre- and post-event marketing, including promotions, follow-ups, and on-demand content.
• Partner with go-to-market teams to align webinar topics with pipeline and retention goals.