Craft and continuously evolve clear, compelling positioning and messaging frameworks tailored to target personas (e.g., CISOs, security architects, IT leaders, MSPs, VARs).
Translate complex security technologies (e.g., endpoint protection, threat detection/response) into differentiated value propositions.
Define and maintain competitive landscaping and messaging that distinguishes ThreatDown from incumbent and emerging players.
Lead cross-functional planning and execution of GTM strategies for product launches, major feature releases, and pricing/packaging updates.
Set success metrics for launches and tie performance back to pipeline, adoption, and revenue impact.
Collaborate within Marketing to amplify launch impact to increase engagement, awareness and win rates.
Build and deliver sales enablement playbooks, battlecards, pitch decks, objection handling guides, and enablement training to ensure consistent customer messaging.
Conduct deep buyer, market, and competitor research to inform positioning, persona development, pricing strategy, and messaging refinement.
Lead win/loss analysis, product usage insights, and customer feedback loops to support product strategy and roadmap decisions.

Requirements

5–8+ years of B2B cybersecurity product marketing experience, endpoint security experience HIGHLY preferred
Proven experience owning product positioning, messaging, and go-to-market execution for complex products.
Strong storytelling and content creation skills, with the ability to communicate effectively to both technical and business audiences.
Strong cross-team collaboration skills and successful experience working with Product, Revenue, Sales Enablement and Marketing teams.
Comfortable operating in a fast-moving environment with multiple priorities and stakeholders.
Demonstrated strength in project and program management , with experience operating in a process-driven environment to plan, prioritize, and execute complex, cross-functional initiatives on time and at scale.
Bachelor’s Degree preferred but not required.

Benefits

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B cybersecurity product marketingproduct positioningmessaginggo-to-market executionstorytellingcontent creationproject managementprogram managementcompetitive analysispricing strategy

Soft Skills

cross-team collaborationcommunicationadaptabilitystakeholder managementtime managementstrategic thinkinganalytical skillscustomer feedback analysisproblem-solvingleadership