Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
Increase partner marketing activation rates and campaign participation.
Drive measurable partner-sourced and partner-influenced pipeline growth.
Own MDF strategy, governance, ROI tracking, and optimization.
Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
Implement attribution models that clearly measure channel marketing impact.
Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
Lead performance and execution of Demandbase and intent-driven targeting strategies.
Optimize spend efficiency, pipeline quality, and cost per opportunity.
Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
Amplify integrated campaigns through digital, email, SDR, and partner channels.
Lead and develop the SDR team to maximize pipeline creation.
Align inbound and outbound motions for improved velocity and conversion.
Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
Support upsell and cross-sell initiatives through both direct and partner channels.
Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI.
Drive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting.

Requirements

8–12+ years of B2B cybersecurity marketing experience focused on demand generation and channel marketing strategy.
Proven track record of driving partner-sourced and partner-influenced pipeline growth.
Experience managing SDR/BDR teams and aligning sales + marketing motions.
Strong performance marketing and paid media expertise with ROI accountability.
Experience managing MDF programs and partner co-marketing.
Advanced understanding of funnel metrics, attribution, and marketing automation.
Demonstrated success building and leading high-performing teams.
Strong cross-functional leadership skills.
Bachelor’s Degree required.

Benefits

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationchannel marketing strategyattribution modelingmarketing automationperformance marketingpaid mediapipeline growthcampaign trackingKPI frameworksco-marketing

Soft Skills

cross-functional leadershipteam buildingstrategic thinkingoperational excellencecommunicationcollaborationperformance managementproblem-solvingadaptabilitymentorship