Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy.
Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers).
Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives.
Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights.
Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates.
Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes.
Ensure messaging consistency across campaigns, web, sales, partners, and field marketing.
Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion.
Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness.
Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning.
Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership.
Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training.
Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price.
Ensure the field is confident, equipped, and aligned to our core value narrative.
Build, mentor, and scale a high-performing product marketing team.
Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth.
Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

Requirements

12–15+ years of B2B SaaS product marketing experience, with deep expertise in cybersecurity (endpoint security, EDR/MDR, threat detection and response, managed security services).
Proven experience leading and scaling high-impact product marketing teams in high-growth environments.
Demonstrated success owning company-level positioning, GTM strategy, and competitive differentiation in complex markets.
Strong executive presence with the ability to influence C-level stakeholders and cross-functional leadership.
Track record of measurable revenue impact through product launches and positioning strategy.
Exceptional storytelling skills—able to communicate effectively with both deeply technical and executive audiences.
Experience working within a process-driven environment to execute complex, cross-functional initiatives at scale.
Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).

Benefits

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS product marketingcybersecurityendpoint securityEDRMDRthreat detection and responseGTM strategycompetitive differentiationproduct launchespositioning strategy

Soft Skills

executive presenceinfluencestorytellingcommunicationleadershipmentoringstrategic advisingoperational rigorprioritizationcross-functional collaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA