Malwarebytes

Senior Technical Marketing Operations Manager

Malwarebytes

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Amazon RedshiftBigQueryCloudSQL

About the role

  • Build and deploy campaigns and journeys using Iterable (experience with Responsys, Braze, Exact Target or similar tools welcome)
  • Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
  • Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels.
  • Collaborate with business stakeholders (e.g., Marketing, Product, Analytics) to gather and translate technical specifications into campaigns and automation requirements
  • Work with data engineers to help design, implement, and maintain system integrations between Iterable and upstream systems (e.g., HighTouch, Snowflake, eCommerce platforms, data lakes).
  • Develop and support data pipelines (batch and real-time) to ensure timely and accurate delivery of audience, events, and transactional data into Iterable
  • Own and optimize API-based integrations using Iterable’s REST API and event/webhook framework.
  • Implement robust data mapping and transformation logic to align source data structures with Iterable’s user profiles, custom events, and catalog data models.
  • Create and manage workflow automation and trigger logic for event-based campaigns (e.g., abandon cart, lifecycle messaging).
  • Collaborate with cross-functional teams (Marketing, Data Engineering, Analytics, DevOps) to ensure campaign readiness and data accuracy.

Requirements

  • 5+ years of experience integrating and supporting enterprise email/SMS platforms such as Iterable, Salesforce Marketing Cloud, Adobe Campaign, or similar
  • Strong proficiency in building and managing API-driven workflows, including RESTful service integration and webhook/event handling.
  • 5+ years of experience in SQL and working with relational databases or data warehouses (e.g., Snowflake, Redshift, BigQuery)
  • Extensive experience with email or in-product lifecycle marketing campaigns
  • Experience in designing and maintaining data pipelines for syncing customer profiles, events, and catalog data into messaging platforms.
  • Strong understanding of data mapping, schema validation, and identity resolution in omnichannel marketing contexts.
  • Solid grasp of email/SMS deliverability principles, consent management, and compliance (e.g., CAN-SPAM, GDPR, CCPA).
  • Excellent communication and stakeholder management skills for gathering requirements and coordinating across Marketing, Data Engineering, and Analytics teams.
  • BA/BS in marketing or related field preferred
Benefits
  • Comprehensive medical, dental, and vision insurance coverage
  • Employee Referral Bonus Program
  • Wellness programs
  • 401k and employer matching for (US Employees)
  • Comprehensive Time Off policy
  • An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
IterableResponsysBrazeExact TargetAI toolsautomationSQLREST APIdata pipelinesdata mapping
Soft Skills
communicationstakeholder managementcollaborationorganizational skillsproblem-solving