
Senior Marketing Operations Specialist
Maltego Technologies
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
Tech Stack
About the role
- Own and optimize our current MarTech stack (Salesforce, Pardot), and support evaluation of new tools as our tech stack evolves
- Build and maintain dashboards and reporting to track campaign performance, lead funnel metrics, and customer conversion across freemium, webshop, and enterprise touchpoints, with a particular focus on supporting product-led growth (PLG) motions as they apply to Maltego’s marketing and sales strategies.
- Develop and manage scoring models, segmentation strategies, and lifecycle workflows based on user behavior and channel
- Automate campaign assets such as email nurtures, landing pages, forms, and tracking links
- Implement and enforce data governance best practices, including GDPR compliance and lead source attribution
- Collaborate cross-functionally with Marketing, RevOps and Sales to improve lead handoff, pipeline acceleration, and marketing ROI
- Ensure CRM hygiene and process alignment between Marketing and Sales
Requirements
- 3 + years of experience in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS
- Strong experience with Salesforce and Pardot (other CRM/Marketing Automation platforms is a plus)
- Deep understanding of marketing funnels, lifecycle tracking, attribution, and lead scoring
- Experience building dashboards and performance reports using tools like Salesforce, Looker Studio, or similar
- Comfort working with data (Excel, basic SQL, or analytics platforms) to derive insights
- Self-starter with a builder mindset—eager to establish processes and systems from scratch.
Benefits
- Supported language courses
- Company pension scheme
- Mental health support via .nilo (psychologists & digital tools)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Marketing OperationsRevenue Operationslead scoringlifecycle trackingdata governanceGDPR compliancecampaign automationdashboard buildingperformance reportingbasic SQL
Soft skills
self-starterbuilder mindsetcollaborationcross-functional teamworkprocess improvement