Senior Marketing Specialist – Artist Marketing
Maker Lab
full-time
Posted on:
Location Type: Hybrid
Location: Mumbai • India
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Job Level
About the role
- Drive the strategic planning and execution of artist marketing initiatives.
- Serve as the primary lead for campaign updates, ensuring clear communication with country teams, internal departments, and cross-functional stakeholders.
- Lead creative discussions and briefings with external agencies to develop high-impact assets across TrV, digital ads, OOH, and social media.
- Oversee the adaptation and localization of these assets to ensure resonance across diverse global markets.
- Manage relationships with cross-functional teams and external partners, including creative studios, licensing and clearance, music partnerships, and legal departments.
- Conduct rigorous analytical reviews of campaign results and creative testing.
- Translate data into actionable insights to inform global strategy and drive continuous improvement across country teams.
- Support sponsor and partner engagement across creator and artist programs.
- Manage valuation, entitlements, and brand alignment while delivering comprehensive post-campaign reporting.
Requirements
- BA/BS degree or equivalent experience.
- 4+ years of experience in marketing, media, or the creative industry, with a proven track record of managing multiple stakeholders across diverse global markets.
- Data-Driven Strategy and ability to interpret data and audience signals to determine the right content fit for specific digital platforms.
- Ability to act as a self-starter and independent thinker who can navigate ambiguity and drive projects forward.
- Strong talent for building collaborative partnerships with cross-functional teams and the ability to influence broader strategy using data-backed insights.
- A deep passion for the digital video landscape and online culture. You possess an understanding of the creator economy and can identify unique opportunities to celebrate and support the community.
- A keen eye for design and a high level of attention to detail to ensure all campaign assets meet top-tier standards.
- Experience in end-to-end project management, with the ability to manage multiple high-priority projects simultaneously in a fast-paced, dynamic environment.
- Extensive experience working with external creative agencies and successfully coordinating across internal cross-functional teams.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data-driven strategycampaign managementproject managementcreative asset developmentanalytical reviewsdigital marketinglocalizationaudience analysiscontent strategydigital video
Soft Skills
collaborative partnershipsinfluencing strategyself-starterindependent thinkernavigating ambiguityattention to detailcommunication skillspresentation skillsbuilding relationshipscreative thinking
Certifications
BA/BS degree