Maker Lab

Marketing Manager, Performance Marketing

Maker Lab

full-time

Posted on:

Location Type: Remote

Location: India

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About the role

  • Translate high-level product strategies into comprehensive and actionable media briefs, serving as the central point of contact for media agency activation and operations teams to ensure flawless campaign execution.
  • Develop and manage multi-channel traffic and conversion forecasts, continually monitor real-time investment pacing, and identify opportunities for optimisation or anomaly resolution. This includes proactively tracking GStore inventory and flagging out-of-stock (OOS) risks.
  • Own the roadmap for the Learning Agenda, coordinating the execution of A/B testing, experimentation, and creative refreshes with agency partners, and ensuring all results are meticulously documented and integrated into the overarching strategy.
  • Consolidate complex performance data across the digital stack to create a clear, data-driven narrative on traffic and sales performance. Establish a regular Direct Response (DR) reporting cadence for leadership and cross-functional stakeholders, providing key learnings and strategic recommendations.
  • Drive operational excellence by defining methods and timelines for strategic implementation and ensuring seamless coordination among product, marketing, and sales teams.
  • Ensure all digital marketing activities comply with internal policies, privacy regulations, and brand safety guidelines.

Requirements

  • BA/BS degree or equivalent experience
  • 6+ years of experience in Performance Marketing or Paid Media Operations, with a documented track record of driving bottom-of-funnel conversions (sales/activations).
  • Hands-on experience or deep oversight of performance media buying via platforms like Google Ads (Search, Display, YouTube).
  • Experience designing and managing structured Learning Agendas (A/B testing, incrementality testing).
  • Advanced proficiency in Google Sheets/Excel and the ability to synthesise raw data into performance narratives.
  • Proven ability to manage complex forecasting and budget pacing for high-spend accounts.
  • Experience working directly with media agencies, including writing briefs and holding teams accountable to KPIs and pacing.
  • Experience in the consumer electronics industry or high-volume e-commerce.
  • Expert-level knowledge of full-stack media platforms.
  • Familiarity with analytics and data visualisation tools for building automated performance dashboards.
  • Experience managing media across multiple markets.
  • Exceptional verbal and written English communication and presentation skills.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Performance MarketingPaid Media OperationsA/B testingIncrementality testingMedia buyingForecastingBudget pacingData synthesisDigital marketing complianceCampaign execution
Soft Skills
CommunicationPresentationCoordinationStrategic implementationAnalytical thinkingProblem-solvingCollaborationAccountabilityLeadershipOrganizational skills