Maker Lab

Senior Marketing Specialist – CRM Technical Producer

Maker Lab

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

About the role

  • Audience Segmentation: Utilize internal data and audience-building tools to create precise targeting lists for major APAC promotional campaigns and new product launches.
  • Data Analysis: Accurately identify and build data audience lists for each campaign based on established data signals and campaign objectives.
  • Quality Assurance: Conduct rigorous QA on all audience lists to ensure complete coverage of intended segments and adherence to workflow standards.
  • Technical Troubleshooting: Partner with Global CRM Engineering and Product Management (PM) teams to identify and resolve data bugs or technical issues during the building process.
  • Deployment Support: Manage the final export of audience data to support the end-to-end email development and deployment cycle.
  • Technical Proficiency: Strong experience working with internal CRM tools, database management, or audience-building platforms.
  • Attention to Detail: Proven ability to perform Quality Assurance (QA) and troubleshoot complex data workflows accurately.
  • Collaborative Mindset: Experience working alongside engineering and product teams to resolve technical blockers.
  • Data-Driven Execution: Ability to interpret data signals to drive marketing segmentation and campaign effectiveness.

Requirements

  • BA/BS degree or equivalent experience
  • 5+ years of technical experience focused on audience building, complex workflow setup, and email development.
  • Extensive knowledge of email marketing best practices and deliverability standards.
  • Proficiency in basic HTML, specifically for managing Build-Your-Own-Data (BYOD) sets.
  • Strong understanding of data signals and their application in cross-channel audience segmentation.
  • Project Management: Highly organized with a proven ability to execute high-quality work and meet tight deadlines in a fast-paced environment.
  • Technical Execution: Meticulous attention to detail in data management and workflow configuration.
  • Collaboration: Exceptional interpersonal skills with a track record of successfully partnering with cross-functional teams.
  • Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
audience segmentationdata analysisquality assurancetechnical troubleshootingemail developmentHTMLdata managementworkflow configurationdata signalsemail marketing best practices
Soft Skills
attention to detailcollaborative mindsetdata-driven executionhighly organizedinterpersonal skillscommunication skillspresentation skillsability to meet deadlinesproblem-solvingteam collaboration