Maker Lab

Marketing Specialist, Content and Program Manager

Maker Lab

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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Tech Stack

Cloud

About the role

  • Serve as the central Program and Content Manager for the Cloud JAPAC customer reference program.
  • Partner with Sales, Customer Success, Product, and Marketing teams to identify, develop, and engage strategic reference customers.
  • Work with local teams to produce and amplify customer content, including videos, case studies, blogs, and slides to showcase market momentum.
  • Interface with internal teams to advise on the strategic use of references for peer networking, events, and sales deliverables.
  • Build and activate customer relationships to benefit sales activity, product development, and the customer’s professional profile.
  • Manage reference requests, track outcomes, and maintain accurate, up-to-date customer profiles and contact data.
  • Educate internal teams on reference processes, asset utilization, and program strategy.
  • Define metrics and benchmarks; provide regular updates on reference status, gap analysis, and strategic recommendations.

Requirements

  • BA/BS degree or equivalent experience
  • 4+ years of experience in B2B or developer marketing (content, events, community, direct mail, and social media).
  • Proven project management experience, including websites, social media, reporting, and agency/vendor management.
  • Self-starter comfortable collaborating across large, cross-functional teams in fast-paced environments.
  • Experience producing customer assets (case studies, blogs, videos, social media).
  • Understanding of Cloud-native business models and product utilization. Analytical, problem-solving mindset with a passion for market dynamics.
  • Strong leadership and communication skills in both business and technical contexts.
  • Marketing Strategy: B2B, Digital, and Event Marketing; Program & Community Management.
  • Execution: Content Writing, Social Media, and Content Creation.
  • Relationship Management: Sales, Customer Success, and Cloud ecosystem engagement.
  • Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdeveloper marketingproject managementcontent writingsocial mediacontent creationcustomer asset productionanalyticsmarket dynamicsCloud-native business models
Soft Skills
leadershipcommunicationcollaborationproblem-solvingself-starterrelationship managementpresentation skillscross-functional teamworkstrategic thinkingadaptability
Certifications
BA/BS degree