Maker Lab

Marketing Lead – Retail, Training Advocacy

Maker Lab

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • India

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Job Level

Senior

About the role

  • Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
  • Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
  • Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
  • Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
  • Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff.
  • Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
  • Oversee the vendor responsible for upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
  • Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.

Requirements

  • BA/BS degree or equivalent experience in Business, Marketing, or Education
  • 9+ years of experience in retail training, trade marketing, or project management.
  • Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
  • Experience managing localisation workflows and working with external vendors.
  • Previous experience in the Consumer Electronics or Tech industry.
  • Familiarity with Learning Management Systems (LMS) and content authoring tools.
  • Strong understanding of regional retail landscapes and cultural nuances across APAC.
  • Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
  • Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
  • Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
  • Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
  • Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
  • High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
  • Exceptional verbal and written English communication and presentation skills.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
localisation workflowsproject managementprogram managementcontent authoring toolsbudget managementasset usage measurementdata trackingspreadsheet managementAI integration
Soft skills
stakeholder managementcross-functional collaborationorganisational skillsattention to detailflexibilityteamworkcommunication skillspresentation skillsproactive attitude
Certifications
BA/BS degree