Senior Marketing Specialist – CRM Campaigns
Maker Lab
full-time
Posted on:
Location Type: Hybrid
Location: Bengaluru • India
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Job Level
About the role
- Utilise internal data tools to build sophisticated, targeted audience lists for all major APAC promotional campaigns and new product launches.
- Accurately identify and select the optimal audience segments for each campaign by leveraging and interpreting a wide variety of available data signals.
- Partner with CRM, Product Marketing, and Engineering teams to translate marketing goals into technical workflows that reach customers across all stages of their lifecycle.
- Conduct rigorous QA on all audience lists to ensure they capture 100% of the intended targets and follow a logic-based, sound workflow before deployment.
- Proactively identify and resolve data bugs during the building process, collaborating closely with Global CRM Engineering and Product Management teams to maintain system integrity.
- Manage inputs and expectations across cross-functional teams, demonstrating problem-solving leadership whilst juggling multiple high-priority projects with limited oversight.
- Facilitate the final stages of the CRM lifecycle by exporting finalised audiences for email development once creative assets are ready for distribution.
- Analyse data sets to generate data-backed insights that inform and improve future marketing strategies across the hardware category.
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Requirements
- BA/BS degree or equivalent experience
- 5+ years of data and technical experience around audience building, workflow setup and email development.
- Demonstrate extensive knowledge of email best practices.
- Comfortable with basic HTML to work with Build-Your-Own-Data (BYOD) sets.
- Good understanding of data signals and how they can be used to reach different audience segments.
- Must be highly organised and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines.
- Exceptional interpersonal skills; experience successfully collaborating with cross-functional teams; strong written and verbal communication skills.
- Exceptional verbal and written English communication and presentation skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisaudience buildingworkflow setupemail developmentHTMLdata signalsQA processesdata insightsproject managementCRM
Soft skills
problem-solvingleadershiporganizational skillsattention to detailcollaborationcommunication skillsinterpersonal skillspresentation skillstime managementadaptability
Certifications
BA/BS degree