Main Street America Insurance

Email Marketing Manager

• Ability to create and execute thoughtful, creative, and comprehensive email communication strategies for independent agents that align with brand and business objectives.
• Experience translating enterprise priorities into clear, compelling messaging that delivers the brand story, builds connection, and drives action.
• Ability to lead content planning, writing/editing, and message governance across brand storytelling, operational updates, and calls-to-action—ensuring clarity, consistency, and relevance for agents.
• Ability to develop and execute email campaigns that support business goals (e.g., enablement, adoption of initiatives, readiness for operational changes, engagement with resources).
• Experience building audience strategies (segmentation/targeting) and communication journeys/cadences versus one-off sends.
• Proficiency using Salesforce Marketing Cloud (SFMC) to build, QA, schedule, deploy, and report on agent-facing communications.
• Required experience using Litmus to validate rendering/quality and resolve issues prior to deployment.
• Ability to track and report results and translate performance into improvements (testing, targeting, content/creative refinements, cadence adjustments).
• Strong ability to partner across teams to align messaging, reduce communication noise, and deliver a consistent agent experience.
• Strong editorial and workflow management skills for complex programs (intake, calendars, approvals, production timelines, deployment, retrospectives).
• Experience communicating to B2B/partner audiences with accuracy and compliance rigor; insurance or other highly regulated/service industries are a plus.
• Ability to collaborate with external partners/vendors to deliver creative, production, or technical support on time and on brand.

Lead Marketing Consultant – Email Marketing