Lead Marketing Consultant – Email Marketing

Main Street America Insurance

Lead Marketing Consultant for email marketing aimed at independent agents in the insurance sector. Focused on communication strategies, brand messaging, and audience engagement.

Posted 5/1/2026full-timeMadison • Massachusetts, Wisconsin • 🇺🇸 United StatesSenior💰 $99,000 - $167,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Ability to create and execute thoughtful, creative, and comprehensive email communication strategies for independent agents that align with brand and business objectives.
Experience translating enterprise priorities into clear, compelling messaging that delivers the brand story, builds connection, and drives action.
Ability to lead content planning, writing/editing, and message governance across brand storytelling, operational updates, and calls-to-action—ensuring clarity, consistency, and relevance for agents.
Ability to develop and execute email campaigns that support business goals (e.g., enablement, adoption of initiatives, readiness for operational changes, engagement with resources).
Experience building audience strategies (segmentation/targeting) and communication journeys/cadences versus one-off sends.
Proficiency using Salesforce Marketing Cloud (SFMC) to build, QA, schedule, deploy, and report on agent-facing communications.
Required experience using Litmus to validate rendering/quality and resolve issues prior to deployment.
Ability to track and report results and translate performance into improvements (testing, targeting, content/creative refinements, cadence adjustments).
Strong ability to partner across teams to align messaging, reduce communication noise, and deliver a consistent agent experience.
Strong editorial and workflow management skills for complex programs (intake, calendars, approvals, production timelines, deployment, retrospectives).
Experience communicating to B2B/partner audiences with accuracy and compliance rigor; insurance or other highly regulated/service industries are a plus.
Ability to collaborate with external partners/vendors to deliver creative, production, or technical support on time and on brand.

Requirements

What you’ll need

Demonstrated experience providing customer-driven solutions, support or service.
Strong command of the design process and experience with service design methodologies and/or related design disciplines.
Ability to formulate, articulate and execute a design-led approach, gathering support and participation from non-designer peers and leaders.
Demonstrated experience presenting elegant concepts and frameworks, that simplify complex ecosystems, to senior leadership and influencing decision-makers.
Ability to work independently or collaboratively to craft and employ custom tools and exercises as the design process unfolds.
Strong visual communications and information design skills.

Benefits

Comp & perks

Comprehensive medical, dental, vision and wellbeing benefits
Competitive 401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off program (23 days accrued annually for full-time employees)
Student loan repayment program
Paid-family leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email communication strategiescontent planningwritingeditingemail campaignsaudience strategiesSalesforce Marketing CloudLitmusperformance trackingservice design methodologies

Soft Skills

creativityleadershipcollaborationcommunicationeditorial skillsworkflow managementcustomer-driven solutionsvisual communicationsinfluencingindependence