MailerLite

Copywriter

• Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms.
• High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel.
• Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets.
• Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads.
• Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.

Performance Copywriter