Performance Copywriter

MailerLite

Performance Copywriter crafting high-converting ads and landing pages for MailerLite's email marketing. Focused on ROI and maintaining brand voice across channels.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $50,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms.
High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel.
Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets.
Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads.
Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.

Requirements

What you’ll need

3–5 Years of Experience: Proven track record in a performance marketing agency or a fast-growing B2B brand.
Native English Proficiency: Excellent written and verbal communication skills in English.
US Market Competency: Proven experience and deep understanding of the US market.
A "Conversion-First" Mindset: You know the difference between "clever" copy and "converting" copy. You understand consumer psychology and triggers.
Technical Literacy: Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles.
Data Fluency: You aren't afraid of the numbers. You can look at a dashboard, see a high bounce rate, and know exactly how to rewrite the hero section to fix it.
Portfolio of Wins: You have a proven track record of success. You can show us campaign metrics, before-and-after copy examples, or case studies that demonstrate a direct lift in conversions.
Working hours overlap: At least 4 hours of daily overlap with the CET timezone.

Benefits

Comp & perks

International health insurance: Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited
Company-paid retreats: Once a year, we gather for a week to work, learn, and have fun together
31 days of vacation (including public holidays): We encourage you to unplug and recharge!
12 paid sick days: For your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children
4 creative days: One paid day off per quarter to do something creative and fun
12 parental days: Enjoy one paid day off each month to treasure time with your children
Parental leave: 100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption
Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption
Joy Budget: Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time
MacBook and other tools: These help you to do your job efficiently

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Search Ad CopywritingSocial Ad CopywritingLanding Page DesignConversion Rate OptimizationA/B TestingScriptwritingConsumer PsychologySEO PrinciplesPerformance MarketingData Analysis

Soft Skills

Written CommunicationVerbal CommunicationCollaborationStrategic ThinkingCreativityAttention to DetailAnalytical ThinkingProblem SolvingAdaptabilityTime Management