Director of Marketing
MaidPro
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Salary
💰 $115,000 - $125,000 per year
Job Level
About the role
- Lead all marketing activities, campaigns, and outcomes
- Principal architect of brand, lead gen, and social strategies
- Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets.
- Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch
- Manages a communications calendar with monthly/quarterly marketing updates and best practices
- Helps drive adoption of marketing tools and services among franchisees
- Trains locations on effective grassroots marketing programs such as local events
- Works with agencies to analyze performance of local marketing programs
- Responsible for driving brand reputation score goals
- Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports
Requirements
- Bachelor’s degree in marketing or related field or commensurate experience
- MINIMUM 7 years marketing experience
- MUST HAVE marketing experience in a franchise organization or multi-unit business
- Hands-on experience in local, digital, SEO, social and offline marketing
- Home services experience a plus
- Experience managing agencies
- Strong project management skills and ability to take ownership of projects and multi-task
- Strong business writing and phone skills
- Strong presentation skills
- Ability to work in a fast-paced environment and be flexible/open to change
- Organized and effective time manager
- Travel (4-8x per year)
Benefits
- Exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers!
- A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketinglead generationsocial strategieslocal marketingdigital marketingSEOoffline marketingproject managementKPI reportingbrand reputation management
Soft skills
communicationtrainingorganizational skillstime managementpresentation skillsflexibilityownershipmulti-taskingconsultationcollaboration
Certifications
Bachelor’s degree in marketingmarketing certifications