Magnet Forensics

Product Marketing Manager

Magnet Forensics

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $77,000 - $132,000 per year

About the role

  • Develop a deep understanding of our target customers, developing customer profiles and establish personas that guide messaging and marketing activities
  • Create messaging and content to explain highly technical features & concepts to a breadth of personas with various technical aptitude levels
  • Work with sales and partner enablement teams to provide the marketing elements they need to successfully participate in pitches, conferences, panels, and prospecting activities that align with the buying process
  • Develop sales videos, decks, one pagers, and other content/tools that enable the sales team to articulate product story and unique selling proposition
  • Educate the sales on the latest messages and resources to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products
  • Act as a product expert / evangelist in support of training, sales, media relations, demand creation, and trade show support
  • Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers
  • Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging
  • Assist in creating customer advocacy content including case studies and customer testimonials
  • Partner with the technical marketing team to identify and develop timely competitive analysis to understand the competitive landscape and industry trends
  • Author compelling content related to the product portfolio for use across whitepapers, blogs, sales enablement, etc.

Requirements

  • 5+ years experience in B2B software product marketing
  • Strong technical acumen with ability to quickly synthesize technical content into ‘positioning’ for technical and non-technical audiences
  • Proven track record of writing effective B2B content
  • Experience creating sales enablement materials and content – background in video development desired, but not required.
  • Experience using SharePoint for content management
  • Excellent communication and presentation skills; highly skilled in impactful PPT creation
  • Experience using Teams, Miro, Asana.com, Adobe Suite preferred
  • Demonstrated ability to operate in a fast-paced environment; desire to roll up your sleeves and work collaboratively with teams across the organization
Benefits
  • Generous time off policies
  • Competitive compensation
  • Volunteer opportunities
  • Reward and recognition programs
  • Employee committees & resource groups
  • Healthcare and retirement benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B software product marketingtechnical content synthesissales enablement materials creationvideo developmentcontent writingcompetitive analysiscustomer advocacy content creationmessaging developmentproduct portfolio content authoring
Soft Skills
communication skillspresentation skillscollaborationability to operate in fast-paced environmentimpactful content creation