
Marketing Manager – 18 Month Contract Opportunity
Magnet Forensics
contract
Posted on:
Location Type: Hybrid
Location: Waterloo • Canada
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Salary
💰 CA$72,000 - CA$87,600 per year
About the role
- Manage multiple projects simultaneously across different stakeholders, with the ability to prioritize workload, and drive initiatives to completion;
- Plan, coordinate, and execute the go-to-market for lead generating campaigns, product launches and programs (cross-sell & growth) including tracking and reporting on results;
- Oversee all stages of the global webinar program, including managing topic development and speaker sourcing (through team collaboration) and promotional plan (email, social, and paid digital);
- Responsible for liaising with the Training team to bring forward cross-functional opportunities, generate upsell and cross-sell pipeline, while also supporting training go-to-market initiatives;
- Lead or support ad hoc projects, including special initiatives, workflow improvements, technology enhancements, as needed;
- Project manage GTM for content creation across various formats including case studies, whitepapers, and video production;
- Leverage marketing tech stack to support multi-channel ABM campaigns including email, digital programming, custom chat bots, and events; present program details and performance results to Sales and Marketing teams;
- Responsible for identifying and implementing optimizations across processes, as observed;
- Define and track key metrics and deliver reporting and analytics for above marketing programs;
- Provide budget support to vertical leads, including tracking, forecasting, and reporting on program spend;
- Manage external marketing vendors as required.
Requirements
- Bachelor’s Degree in Business or Commerce, or equivalent experience;
- 4-6 years of experience in marketing program management, channel marketing, B2B or B2G marketing;
- Experience with managing external vendors/agencies;
- Experience in managing complicated and time sensitive projects;
- Interest and desire to learn and adapt to new technologies;
- Ability to creatively problem solve;
- Self-starter and driven to succeed;
- Strong communication and presentation skills;
- Analytical with strong attention to detail.
Benefits
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementmarketing program managementB2B marketingB2G marketinganalyticsbudget trackingcampaign managementcontent creationlead generationcross-functional collaboration
Soft Skills
communicationpresentationproblem solvingself-starteradaptabilityattention to detailorganizational skillsprioritizationinitiativecollaboration