Magna Marketing

Performance Marketing

• Develop and launch integrated digital marketing strategies to drive awareness, engagement, and pipeline growth
• Collaborate with Sales team to plan, execute, and launch targeted campaigns
• Utilize platforms such as Pardot and Salesforce to manage campaigns and track performance
• Oversee multi-channel campaign execution, including email, web, and paid media
• Monitor performance and continuously optimize spend, channel mix, and campaign effectiveness
• Leverage AI tools to enhance targeting, personalization, and campaign efficiency
• Oversee the creation and distribution of multi-format content, including case studies, one-pagers, white papers, web content, emails, blogs, and sales decks
• Assist Sales teams by developing case studies and supporting materials for client conversations
• Ensure messaging consistency and alignment across marketing and sales assets
• Evaluate, set, and manage budgets for marketing and sales-related initiatives
• Manage logistics and budgets for sales initiatives, including travel, trade shows, site visits, and lead registration
• Partner closely with Sales and Finance teams to align on goals, forecasting, and performance tracking
• Provide marketing consultation and support to the Recruiting team as needed
• Act as a key stakeholder in driving alignment across departments

Demand Generation Manager