Demand Generation Manager
magicplan
full-time
Posted on:
Location Type: Remote
Location: Canada
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About the role
- Plan, create, and execute multi-channel acquisition campaigns (email sequences, webinars, trade shows, paid media).
- Write and produce content for landing pages, email sequences, lead magnets, and more.
- Optimize outbound/inbound machine, define ICP audiences, and craft messaging.
- Manage industry relationships, coordinate events, and identify partnership opportunities.
- Collaborate with Sales and Product to create content and sequences for conversion.
- Contribute to organic acquisition strategy—SEO/AEO optimization and website conversion improvements.
- Track campaign execution and channel performance, improving based on data.
Requirements
- B2B marketing experience, ideally in SaaS or tech.
- Experience running demand gen campaigns end-to-end and creating content.
- Strong writing skills with experience creating emails, landing pages, and lead magnets.
- Familiarity with AI tools like LLMs and agent tools.
- Experience with marketing tools (e.g. HubSpot, Customer.io, Clay, Google Analytics).
Benefits
- Competitive Compensation – Your hustle is rewarded.
- RRSP Employer Match – Because your future matters as much as your present.
- Comprehensive Benefits – Medical, dental, and vision insurance with company contributions to support your well-being.
- Time Off That Counts – 20 vacation days plus 11 federal holidays to recharge.
- Flexibility & Autonomy – Work in a dynamic, hybrid culture where you have the freedom to lead, create, and make an impact.
- Learning & Development – Access a competitive annual budget to invest in your growth and keep your skills sharp.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generation campaignscontent creationSEO optimizationAEO optimizationcampaign trackingdata analysisemail marketinglead generationconversion optimization
Soft skills
strong writing skillscollaborationrelationship managementevent coordinationcommunication