magicplan

Performance Marketing

• Plan, create, and execute multi-channel campaigns (email sequences, webinars, trade shows, paid media) that generate qualified leads.
• Write and produce the content that powers our demand engine—landing pages, email sequences, lead magnets, webinar decks, industry articles, and more.
• Optimize our outbound/inbound machine. Define ICP audiences, craft messaging, and iterate based on results.
• Manage relationships with industry stakeholders, coordinate events, and identify partnership opportunities in the space.
• Collaborate with Sales and Product to create content and sequences that accelerate pre-qualified leads toward conversion.
• Contribute to our organic acquisition strategy—programmatic content, SEO/AEO optimization, and website conversion improvements.
• Own campaign execution and channel performance, track pipeline contribution, and continuously improve based on data.

Demand Generation Manager