Demand Generation Manager

magicplan

Demand Generation Manager developing multi-channel campaigns at magicplan. Responsible for lead generation through creativity and data-driven strategies in a remote environment.

Posted 5/27/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

demand generationcontent writingSEO optimizationAEO optimizationcampaign executiondata analysislead generationemail marketingwebinar productionB2B marketing

Soft Skills

collaborationrelationship managementaccountabilitydecision makingcreativityadaptabilitycommunicationstrategic thinkingproblem solvingattention to detail

Tools & Technologies

AI toolsautomation platformsLLMsmarketing automation softwareCRM systemsanalytics toolscontent management systemsemail marketing platformswebinar softwaredata visualization tools

Industry Keywords

SaaStechmulti-channel campaignsICP audiencespipeline contributionorganic acquisition strategylead magnetstrade showspaid mediaGTM (Go-To-Market)

About the role

Key responsibilities & impact

Plan, create, and execute multi-channel campaigns (email sequences, webinars, trade shows, paid media) that generate qualified leads.
Write and produce the content that powers our demand engine—landing pages, email sequences, lead magnets, webinar decks, industry articles, and more.
Optimize our outbound/inbound machine. Define ICP audiences, craft messaging, and iterate based on results.
Manage relationships with industry stakeholders, coordinate events, and identify partnership opportunities in the space.
Collaborate with Sales and Product to create content and sequences that accelerate pre-qualified leads toward conversion.
Contribute to our organic acquisition strategy—programmatic content, SEO/AEO optimization, and website conversion improvements.
Own campaign execution and channel performance, track pipeline contribution, and continuously improve based on data.

Requirements

What you’ll need

You've run demand gen end-to-end , not just parts of it.
You've worked in B2B marketing — ideally SaaS or tech.
You can point to a specific campaign you built, what it generated, and what you learned when it didn't work.
You write the content yourself.
You know how to use AI tools to go faster, but the quality is yours.
You've automated real marketing work with AI.
You've already deployed AI agents or agentic workflows that support real marketing and GTM work, using LLMs and automation platforms as core infrastructure, not side experiments.
You make decisions from data, not attachment.
You're accountable for results, not just activity.
You can point to specific campaigns that moved the pipeline, channels you scaled, and experiments that failed.
You also know that results live in the details: the timing of a follow-up sequence, the subject line on a re-engagement email.

Benefits

Comp & perks

Competitive base salary + variable compensation
Employer-matched retirement savings (401k / RRSP)
Medical, dental, and vision insurance with company contributions
20 vacation days + 11 public holidays
Learning & development budget to invest in your growth
Remote-first culture with the autonomy to lead, create, and drive real impact