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About the role
Key responsibilities & impact- Plan, create, and execute multi-channel campaigns (email sequences, webinars, trade shows, paid media) that generate qualified leads.
- Write and produce the content that powers our demand engine—landing pages, email sequences, lead magnets, webinar decks, industry articles, and more.
- Optimize our outbound/inbound machine. Define ICP audiences, craft messaging, and iterate based on results.
- Manage relationships with industry stakeholders, coordinate events, and identify partnership opportunities in the space.
- Collaborate with Sales and Product to create content and sequences that accelerate pre-qualified leads toward conversion.
- Contribute to our organic acquisition strategy—programmatic content, SEO/AEO optimization, and website conversion improvements.
- Own campaign execution and channel performance, track pipeline contribution, and continuously improve based on data.
Requirements
What you’ll need- You've run demand gen end-to-end , not just parts of it.
- You've worked in B2B marketing — ideally SaaS or tech.
- You can point to a specific campaign you built, what it generated, and what you learned when it didn't work.
- You write the content yourself.
- You know how to use AI tools to go faster, but the quality is yours.
- You've automated real marketing work with AI.
- You've already deployed AI agents or agentic workflows that support real marketing and GTM work, using LLMs and automation platforms as core infrastructure, not side experiments.
- You make decisions from data, not attachment.
- You're accountable for results, not just activity.
- You can point to specific campaigns that moved the pipeline, channels you scaled, and experiments that failed.
- You also know that results live in the details: the timing of a follow-up sequence, the subject line on a re-engagement email.
Benefits
Comp & perks- Competitive base salary + variable compensation
- Employer-matched retirement savings (401k / RRSP)
- Medical, dental, and vision insurance with company contributions
- 20 vacation days + 11 public holidays
- Learning & development budget to invest in your growth
- Remote-first culture with the autonomy to lead, create, and drive real impact
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationcontent writingSEO optimizationAEO optimizationcampaign executiondata analysislead generationemail marketingwebinar productionB2B marketing
Soft Skills
collaborationrelationship managementaccountabilitydecision makingcreativityadaptabilitycommunicationstrategic thinkingproblem solvingattention to detail