Magic Spoon

Analyst

• Lead the innovation process for close in innovation, such as flavor extensions and new pack sizes
• Assist in the development and execution of new category and sub-line launches from white space exploration
• Partner with sales on customer-specific projects, helping open and vet new opportunities
• Support consumer research workstreams, partnering with DTC and Product teams to develop insights to inform innovation projects and marketing generally
• Lead category and brand data insights from consumption and panel data (e.g. IRI, Nielsen, SPINS) to inform innovation pipeline and marketing generally
• Own post-launch tracking of new innovations by monitoring key performance indicators (velocity, distribution, repeat rate, etc.) using syndicated data and internal sales reporting tools; identify early wins, diagnose underperformance, and summarize findings to inform future innovation strategy
• Support the development of internal business case and commercialization plans for innovations
• Work with key cross functional partners, such as finance on product P&Ls and operations on manufacturing plan, supply chain on forecasting
• Develop and present project materials in stage gate meetings to align Leadership Team on project kick offs and status updates
• Partner with Product team on briefing and development of innovation
• Partner with Sales team on assortment, merchandising, pricing, and shelving details, as well as forecasting and post-launch tracking of innovation
• Partner with Creative team on innovation packaging
• Maintain a pulse on competitor activity, new product launches, and macro category trends; lead informative and actionable share outs on performance
• Support ad hoc general marketing: partner with Growth & Creative teams on DTC product needs, launch timing and general marketing support planning and execution; support the sales team through the development of data-backed selling slides to secure and increase distribution; provide data and competitor analysis to support marketing insights and planning

Brand Analyst, Innovation

Account Manager

• Accountable for achievement of account-specific goals by building strategic sales plans
• Build strategic sales plans and develop key customer strategic plans
• Develop and deliver against key customer strategic plans and build value-added customer relationships
• Manage broker partner through meetings, scorecards, and clear communication
• Execute trade marketing plan to drive sales and profitable growth through promotions, new item distribution, and retail excellence
• Deliver effective sales presentations by turning data into insights to drive distribution, promotional effectiveness and profitable sales growth
• Provide accurate forecasts for volumes and revenue for assigned accounts
• Collaborate with cross-functional partners internally to develop and align on plans
• Report into the Sr Director of Sales, Mass; position based in NW Arkansas with periodic visits to Tribeca NY office

Performance Marketing

• Lead management and execution of top-of-funnel (ToF) paid media channels, collaborating with external partners and onboarding new ones as needed
• Oversee Podcast, Influencer, Video (YouTube, OLV, CTV, linear TV) and Programmatic media
• Lead measurement approach and testing roadmap using MMM, MMT, survey data, and lift testing
• Partner with agencies and internal stakeholders to align on media strategy and execution
• Provide consolidated POVs and feedback across teams for streamlined communication
• Contribute strategic input to creative production and collaborate to ensure assets are media-optimized and insights-driven
• Forecast, track, and manage ToF budgets in partnership with Finance to ensure efficiency
• Monitor campaign performance and deliver insights for optimization
• Partner with Retail and cross-functional teams on ad-hoc projects and insight sharing
• Ensure media learnings inform broader marketing and business strategies
• Work hybrid with in-office days Tues/Weds/Thurs at NYC Tribeca office

Senior Manager, Paid Media

Creative Strategist

• Own and evolve the brand’s look, feel, and tone of voice across products and channels
• Partner closely with Head of Growth, Head of Innovation, Insights & Retail Marketing, and Head of Sales to integrate cohesive storytelling
• Develop guardrails to ensure consistency across all consumer-facing touchpoints
• Track food & nutrition trends and creative innovations to stay ahead of category
• Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience
• Guide social content planning and manage one direct report for Instagram, TikTok, and emerging platforms
• Set annual PR goals and direct agency partners to maximize impressions and awareness
• Identify and execute meaningful brand and influencer partnerships
• Ensure brand-aligned messaging across email/social and foster deeper fan engagement
• Manage in-house creative team delivering assets across packaging, photography/video, digital, email, and retail
• Oversee freelancers and agencies to expand capabilities
• Set and manage creative and non-working spend budgets across brand and creative pillars
• Concept and guide creative for launches, seasonal moments, and retail expansions
• Collaborate with Growth and Retail Marketing to bring campaigns to life and drive sales velocity
• Partner with Innovation & Insights to translate market and consumer data into campaign opportunities
• Lead and coach a team of four creatives and brand marketers
• Report to the Chief Commercial Officer and work from the Soho office 3 days per week

Head of Communications and Creative Strategy

• Own trade promotion management system administration and serve as the primary point of contact for system-related questions and training
• Conduct post-promotion analysis to evaluate ROI and provide actionable recommendations for future promotional strategy
• Manage trade spend tracking, including variance analysis between actual vs. forecasted spend
• Support deduction management process in partnership with Finance team
• Create regular reporting on promotional performance and trade spend efficiency
• Collaborate with Demand Planning team to ensure alignment between promotional forecasts and supply planning

Trade Analyst

Financial Planning and Analysis

• Magic Spoon reimagines childhood breakfast favorites with more protein, less sugar, and more fun
• Finance team provides cross-functional partnership, leveraging insights and analysis to support rapid growth
• Full time, in-person/hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC
• Serve as the primary finance business partner to sales, marketing, and innovation teams, providing operational and strategic analysis
• Prepare monthly and quarterly business reviews with Sr Leadership on consolidated, channel/customer segment performance
• Build and maintain financial models to evaluate promotional effectiveness, marketing ROI, and overall commercial performance
• Partner with sales to evaluate customer and channel profitability, optimize product mix, and refine pricing strategies; own customer- and category-level P&Ls
• Leverage trade promotion planning and management systems to analyze and maximize customer or channel profitability
• Lead the monthly business review process for the commercial team and manage commercial portion of monthly rolling forecast and LV process
• Participate in Stagegate with robust financial models for innovation and renovation agendas and assist in driving project P&Ls
• Identify and quantify risks & opportunities for the commercial team and partner with leadership to analyze business scenarios
• Drive profit & cost optimization initiatives through data-driven analysis and recommendations
• Create and maintain dashboards for key business metrics
• Support annual budgeting process and monthly reforecast process
• Lead special projects and ad-hoc analysis as needed

Brand Analyst, Innovation

Account Manager

Senior Manager, Paid Media

Head of Communications and Creative Strategy

Trade Analyst

Commercial Finance Manager