Maev

Financial Planning and Analysis

• Serve as a strategic thought partner to the CEO and executive leadership team, helping shape the direction of the business through financial insight and sound decision-making.
• Partner with the CEO and Senior Leadership Team on company strategy, growth initiatives, and long-term planning
• Translate complex financial data into clear recommendations, tradeoffs, and actionable decisions
• Build trusted relationships with the Board of Directors, investors, lenders, and external partners
• Evaluate strategic opportunities through the lens of financial return, capital efficiency, and long-term enterprise value creation
• Develop financial frameworks that enable faster, smarter decision-making across the organization
• Develop long-range financial plans that support Maev's ambitious growth objectives
• Evaluate investments across product innovation, customer acquisition, omnichannel expansion, supply chain, technology, and organizational growth
• Drive thoughtful capital allocation by balancing growth, profitability, cash generation, and long-term value creation
• Lead scenario planning and financial modeling for major strategic decisions
• Continuously identify opportunities to improve business performance and unlock the next stage of profitable growth
• Partner closely with leaders across Growth, Brand, Omnichannel, Operations, Supply Chain, and Product to ensure financial insights drive smarter business decisions and profitable growth.
• Provide financial leadership across customer acquisition economics (CAC, LTV, and payback), subscription performance, and retention
• Evaluate profitability across DTC, Amazon, marketplaces, retail, and wholesale channels
• Influence pricing strategy, promotional effectiveness, and channel profitability
• Optimize contribution margin, inventory investments, and working capital
• Help leaders connect operational decisions to financial outcomes, enabling faster, better decision-making across the business
• Oversee FP&A, accounting, financial reporting, treasury, budgeting, forecasting, and cash management
• Ensure strong internal controls, audit readiness, tax coordination, and banking relationships
• Continue evolving financial systems, reporting infrastructure, and operating processes to improve visibility, accuracy, and scalability
• Develop forecasting and planning capabilities that provide greater predictability and support strategic decision-making
• Continuously identify opportunities to simplify processes, improve efficiency, and strengthen financial operations
• Coach, develop, and empower an exceptional finance team while continuing to raise the bar on performance
• Foster a culture of accountability, curiosity, continuous improvement, and cross-functional partnership
• Build strong relationships across the organization and position Finance as a trusted strategic partner to every department
• Champion high standards while creating an environment where teams can make informed, confident decisions
• Help strengthen the leadership team by bringing thoughtful perspective, healthy challenge, and a company-first mindset to every conversation.

SVP, Finance