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About the role
Key responsibilities & impact- Serve as a strategic thought partner to the CEO and executive leadership team, helping shape the direction of the business through financial insight and sound decision-making.
- Partner with the CEO and Senior Leadership Team on company strategy, growth initiatives, and long-term planning
- Translate complex financial data into clear recommendations, tradeoffs, and actionable decisions
- Build trusted relationships with the Board of Directors, investors, lenders, and external partners
- Evaluate strategic opportunities through the lens of financial return, capital efficiency, and long-term enterprise value creation
- Develop financial frameworks that enable faster, smarter decision-making across the organization
- Develop long-range financial plans that support Maev's ambitious growth objectives
- Evaluate investments across product innovation, customer acquisition, omnichannel expansion, supply chain, technology, and organizational growth
- Drive thoughtful capital allocation by balancing growth, profitability, cash generation, and long-term value creation
- Lead scenario planning and financial modeling for major strategic decisions
- Continuously identify opportunities to improve business performance and unlock the next stage of profitable growth
- Partner closely with leaders across Growth, Brand, Omnichannel, Operations, Supply Chain, and Product to ensure financial insights drive smarter business decisions and profitable growth.
- Provide financial leadership across customer acquisition economics (CAC, LTV, and payback), subscription performance, and retention
- Evaluate profitability across DTC, Amazon, marketplaces, retail, and wholesale channels
- Influence pricing strategy, promotional effectiveness, and channel profitability
- Optimize contribution margin, inventory investments, and working capital
- Help leaders connect operational decisions to financial outcomes, enabling faster, better decision-making across the business
- Oversee FP&A, accounting, financial reporting, treasury, budgeting, forecasting, and cash management
- Ensure strong internal controls, audit readiness, tax coordination, and banking relationships
- Continue evolving financial systems, reporting infrastructure, and operating processes to improve visibility, accuracy, and scalability
- Develop forecasting and planning capabilities that provide greater predictability and support strategic decision-making
- Continuously identify opportunities to simplify processes, improve efficiency, and strengthen financial operations
- Coach, develop, and empower an exceptional finance team while continuing to raise the bar on performance
- Foster a culture of accountability, curiosity, continuous improvement, and cross-functional partnership
- Build strong relationships across the organization and position Finance as a trusted strategic partner to every department
- Champion high standards while creating an environment where teams can make informed, confident decisions
- Help strengthen the leadership team by bringing thoughtful perspective, healthy challenge, and a company-first mindset to every conversation.
Requirements
What you’ll need- 15+ years of progressive finance leadership experience, including executive leadership within high-growth consumer businesses
- Experience helping scale a consumer products company from approximately $100M to $150M+ in revenue
- Experience in physical consumer products, with consumables or CPG strongly preferred
- Deep experience supporting growth stage direct-to-consumer subscription businesses
- Meaningful omnichannel experience, including DTC, marketplaces (Amazon preferred), and brick-and-mortar retail
- Exceptional executive presence and Proven experience partnering directly with CEOs, Boards of Directors, investors, lenders, and external financial partners
- Seasoned operator and a natural ability to connect financial insights to business strategy
- Strong Collaborator and willingness to challenge ideas in pursuit of the best outcome for the business
- Demonstrated success leading and developing high-performing finance organizations
- Deep expertise in forecasting, financial modeling, capital planning, and business planning
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Financial ModelingCapital PlanningBusiness PlanningForecastingFinancial ReportingBudgetingCash ManagementScenario PlanningData AnalysisPerformance Metrics
Soft Skills
Strategic ThinkingRelationship BuildingCoaching And DevelopmentCross-Functional CollaborationProblem Solving