Marketing Manager
Mackin Talent
contract
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
- Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.
- Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
- Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.
- Collaborate with internal teams and external agencies to ensure high-quality delivery.
- Project manage and drive marketing initiatives from ideation to execution.
- Hypothesize, test, measure, optimize, and scale client’s marketing initiatives for gaming.
- Innovate and challenge the status quo to elevate impact across the region.
Requirements
- 8+ years of experience in B2B marketing, ideally within the gaming industry or tech sector.
- Deep understanding of the gaming ecosystem in EMEA.
- Proven experience driving business results through marketing in EMEA markets.
- Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.
- Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.
- Exceptional storytelling and communication skills; ability to simplify complex concepts.
- Creative flair and a track record of bringing fresh ideas to marketing programs.
- Ability to manage multiple initiatives and priorities in a fast-paced environment.
- Experience working with cross-functional, international teams.
- Passion for clients mission, technology, and the gaming industry.
- Native or near-native fluency in English, with outstanding written and verbal communication skills.
Benefits
- Competitive salary
- Healthcare contribution and inclusion in company pension scheme
- Work laptop and phone
- 25 days annual leave (pro-rata) plus paid bank holidays
- Expanding workforce with potential for career progression for top performers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingcontent marketingdigital marketingproject managementmarketing program developmentperformance marketingdata analysismarketing optimizationcampaign managementevent marketing
Soft Skills
storytellingcommunicationcreativitycollaborationtime managementproblem-solvingadaptabilityleadershipinnovationclient focus