Machinify

Product Marketing Manager

Machinify

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.”
  • Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
  • Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
  • Support the development of personas by gathering and synthesizing customer, sales, and market insights.
  • Help map customer pain points and workflows across the payment integrity lifecycle.
  • Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding.
  • Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content.
  • Help develop launch materials, internal communications, and enablement resources.
  • Assist in coordinating product launches in partnership with Product Operations and Marketing.
  • Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights.
  • Work with sales teams to understand common objections and areas where messaging can improve.
  • Contribute to training and enablement efforts to support field teams.

Requirements

  • Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
  • Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
  • Experience partnering closely with product, operational, and sales counterparts.
  • Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn.
  • High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
  • Technical Fluency: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance, and then translate it for market impact.
  • Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction.
  • Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
  • Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach.
  • Experience building and scaling product marketing “from the ground up” is strongly preferred.
  • Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.
Benefits
  • Equal Employment Opportunity at Machinify
  • Commitment to improving outcomes through smarter, more accurate systems.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcontent creationmessagingproduct launchescustomer insightsvideo content developmentsales enablementcompetitive analysiscross-functional collaborationB2B SaaS
Soft Skills
builder mentalityhigh ownershiplow egotechnical fluencyclarity obsessedcustomer-focused storytellingcomfort with ambiguityadaptabilitycollaborationproblem-solving