M3 USA

Research Analyst, Media Insights – Channel Strategy

M3 USA

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • Washington • United States

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About the role

  • Extract and interpret insights from large-scale syndicated studies regarding how HCPs and patients interact with various media platforms
  • Mine M3 MI ad intelligence data to understand advertising investment, audience targeting and messaging strategies
  • Focus on the actionability of the data
  • Design and build high-quality PowerPoint presentations that provide a "strategic POV" on media consumption and advertising trends
  • Connect qualitative attitudes with quantitative behavior to build a complete audience profile
  • Partner with Sales and Service teams to ensure insights align with client’s broader media planning and marketing objectives

Requirements

  • 3+ years at a media planning agency, communications consultancy, or healthcare research firm
  • Familiar with how agencies and consultants use data to justify media spend and strategy
  • Hands-on experience with industry-standard media planning and competitive intelligence tools such as Nielsen, MRI Simmons, Comscore, or MediaRadar
  • Understanding of the healthcare/pharma media landscape
  • Proven ability to look at audience consumption data and translate it into a "So What?" for a media buyer or brand strategist
  • High proficiency in Excel, Cross-tabulation platforms such as Nielsen Clear Decisions or Telmar, and PowerPoint
  • Strong communication skills and the ability to work independently and proactively within a collaborative, remote team
Benefits
  • Health and Dental
  • Life, Accident and Disability Insurance
  • Prescription Plan
  • Flexible Spending Account
  • 401k Plan and Match
  • Paid Holidays and Vacation
  • Sick Days and Personal Day
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data extractiondata interpretationaudience profilingdata analysisPowerPoint designExcel proficiencycross-tabulationcompetitive intelligencemedia planningadvertising strategy
Soft Skills
strong communicationindependent workproactive collaborationstrategic thinkingqualitative analysisquantitative analysisclient alignmentteamwork