M.R. Williams, Inc.

Sales

• Train, coach, and supervise a team of Sales Representatives.
• Set individual and team sales targets and monitor performance.
• Conduct regular Team Meetings, performance reviews, and training.
• Develop and implement effective sales strategies for the Food Service Sales Team.
• Analyze Sales Data to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing and purchasing teams to drive promotional campaigns.
• Align sales efforts with company goals, product launches, and seasonal demand.
• Negotiate pricing, contracts, and service agreements.
• Track sales metrics and analyze variances.
• Identify growth opportunities within existing customers or new markets.
• Oversee territory assignments and optimize resource allocation.
• Support Food Service Sales Team in targeting new business and expanding customer base.
• Work closely with purchasing, operations, and transportation to ensure smooth order fulfillment.
• Coordinate with customer support and credit department to resolve customer issues.
• Ensure sales activities comply with food safety regulations, company policies, and industry standards.
• Monitor customer satisfaction and implement strategies to improve service levels.

Food Service Sales Manager

Manager

• Develop and maintain relationships with existing customers.
• Serve as the primary point of contact for customers.
• Conduct regular check ins to assess customer satisfaction and changing needs.
• Resolve issues related to orders, delivery, or product availability.
• Identify and pursue new sales opportunities within an assigned territory.
• Meet or exceed Sales Targets and Goals
• Advise customers on menu planning, pricing, and sourcing alternatives.
• Present and sample products based on customer needs and market trends.
• Collaborate with Transportation and Purchasing to meet customer needs and expectations.
• Maintain accurate records of customer interactions and transactions.
• Monitor competitor activity and industry developments.
• Provide feedback to purchasing marketing teams regarding customer demand and product gaps.

Food Service Development Manager

Account Executive

• Drive box truck for customer deliveries
• Maintain inventory on the route truck
• Maintain customer relationships
• Order product for assigned accounts
• Deliver and merchandise products for assigned accounts
• Handle any credits per company guidelines
• Handle any customer payments per company guidelines
• Ensure that the assigned delivery truck is maintained per the preventative maintenance schedule
• Communicate regularly with assigned leadership regarding assigned accounts

Route Sales Representative

• Building and maintaining strong relationships with key decision makers for core customers in region.
• Maintaining quarterly meeting cadence with core customers in region.
• Managing A/R of customers within region.
• Promoting the company’s products and services through communication with key decision makers.
• Acting as the main point of contact with brokers, suppliers, and distributors in the region.
• Implementing sales goals and communicating them to key individuals.
• Preparing sales reports and submitting them to senior management.
• Managing and coaching team of territory managers on expectations, standards and opportunities for growth.
• Promptly responding to customer requests.
• Reviewing customer purchases and culling non-performing accounts.
• Making regular presentations to chain prospects.
• Maximizing growth potential of stores within the region.
• Ensuring that stores comply with industry regulations.
• Preparing budgets and analyzing the market.
• Collecting customer feedback as well as market research.

Regional Sales Manager

Account Manager

• New Account Setup / Business Development
• Manage Customer Base (AR collections, Credits, New Items & Programs, Profitability)
• Train / Assist Customers on Ordering Procedures, Policies
• Assist with Merchandising, Store Sets, Planograms
• Work with Transportation on Route Schedules

Food Service Sales Manager

Food Service Development Manager

Route Sales Representative

Regional Sales Manager

Territory Manager