M-Files

Senior Manager, Web & Digital Growth

M-Files

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • **What You Will Be Doing / Responsibilities and Duties**
  • **Website Strategy & Governance**
  • - Own website strategy and digital experience vision
  • - Manage a prioritized roadmap tied to pipeline impact
  • - Establish structured intake and evaluation processes
  • - Apply AI-assisted prioritization
  • - Safeguard strategic focus and conversion performance
  • **High-Intent Growth & CRO**
  • - Improve Demo and Sales inquiry performance
  • - Design ICP- and persona-based journeys
  • - Use AI to identify friction, generate test ideas, optimize messaging, and predict intent
  • - Lead structured experimentation (A/B, CTA, layout testing)
  • - Continuously optimize conversion architecture
  • Primary KPIs: High-intent conversion rate, Demo growth, Sales-accepted leads, Website-influenced pipeline
  • **AI-Driven Personalization**
  • - Personalize by industry, behavior, source, and buyer stage
  • - Dynamically adapt messaging, proof points, and CTAs
  • - Integrate behavioral data with AI-based intent scoring
  • - Align with Demand Gen and GTM Operations
  • **Analytics & AI-Augmented Decision Making**
  • - Define KPIs linking web behavior to revenue
  • - Use AI to surface trends, forecasts, and lift opportunities
  • - Build automated executive dashboards
  • - Translate insights into prioritized actions
  • - Increase experimentation velocity
  • **Brand & Digital Experience**
  • - Ensure consistent, differentiated brand expression
  • - Validate messaging clarity with AI testing
  • - Balance brand governance with performance optimization
  • - Partner with Brand and Product Marketing
  • **SEO & AI Discovery**
  • - Optimize architecture for semantic and AI search
  • - Structure content for answer engines and LLM visibility
  • - Use AI to identify gaps and intent clusters
  • - Monitor traditional and AI-based search performance
  • **AI-Enabled Team Operations**
  • - Embed AI into briefs, QA, reporting, and launches
  • - Establish responsible AI governance
  • - Train and mentor the web team
  • - Drive efficiency without compromising quality
  • **Cross-Functional Leadership**
  • - Partner with Product, Sales, Corporate, and Demand Generation
  • - Align on lead quality and conversion impact
  • - Lead sprint planning and roadmap reviews
  • - Mentor web team and maintain disciplined execution
  • **What Success Looks Like**
  • - Growth in high-intent conversions (Demo, Talk to Sales)
  • - Increased website-sourced pipeline
  • - Faster, AI-powered experimentation cycles
  • - Personalized journeys driven by behavioral and intent data
  • - Clear governance and predictable roadmap execution
  • - AI embedded in daily workflows to improve speed and scale

Requirements

  • **Qualifications**
  • - 8–12+ years in B2B SaaS web strategy, growth, or CRO
  • - Proven success increasing demo and high-intent lead volume
  • - Experience owning roadmap and cross-functional prioritization
  • - Strong analytical skills connecting web metrics to pipeline
  • - Hands-on AI experience in marketing workflows and experimentation
  • - Strong stakeholder influence and judgment
  • **Leadership Profile**
  • - Digital product GM mindset
  • - High-intent growth focused
  • - Data-driven and hypothesis-led
  • - AI-forward and operationally disciplined
  • - Structured, prioritized, and comfortable saying no
  • - Strong executive presence
  • **Participation in our Recruitment Process:**
  • - Initial Screening w/People & Culture Team Member
  • - Hiring Manager (VP, Global Growth Marketing)
  • - Internal Team Member(s) (Marketing Leadership)
  • - Final Interview w/Chief Marketing Officer
  • *Estimated total candidate time investment: Approx. 3hrs
Benefits
  • **Why M-Files?**
  • M-Files is a global company with Finnish roots, built around a product we are proud of.
  • You’ll have the opportunity to contribute to our continued growth while developing your own expertise in a collaborative, supportive environment.
  • Our guiding principles, **Make It Happen**, **Help Others,** **Love Customers**, are reflected in how we work every day, with transparency and strong team spirit at the core of our culture.
  • **What We Offer: **
  • - As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
  • - Matching 401K Plan (25% of employee's contribution up to the IRS max)
  • - Health insurance (PPO and HDHP/HSA plans offered)
  • - Dental insurance
  • - Vision insurance
  • - Life insurance (1x employee salary)
  • - Short-term disability (employer paid)
  • - Long-term disability (employer paid)
  • - Flexible Spending Plan (medical and dependent)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSweb strategyconversion rate optimization (CRO)AI in marketingdata analysisA/B testingSEObehavioral data integrationdashboard creationpipeline impact measurement
Soft Skills
analytical skillsstakeholder influenceexecutive presencecross-functional leadershipstructured prioritizationmentoringdecision makingcommunicationteam collaborationjudgment