M-Files

Product Marketing Manager, Competitive Intelligence

M-Files

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • **Core Responsibilities**
  • **Competitive Intelligence Leadership**
  • - Developing and maintaining a structured competitive intelligence program including win/loss
  • - Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies
  • - Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files
  • - Delivering clear, actionable insights to product management, go-to-market teams and leadership
  • **AI-Focused Market Analysis**
  • - Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management
  • - Identifying competitive gaps and opportunities aligned with Board-level priorities
  • - Partnering with Product Management to translate findings into roadmap recommendations
  • **Sales Enablement**
  • - Creating and maintaining battlecards, objection-handling guides, and competitive messaging
  • - Supporting Sales with deal-specific competitive insights when needed
  • - Conducting internal training sessions to improve competitive fluency
  • **Cross-Functional Collaboration**
  • - Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics
  • - Ensuring messaging reflects current product capabilities and roadmap direction
  • - Sharing structured insights with leadership on competitive risks and opportunities

Requirements

  • ** What We Are Looking For**
  • - 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or similar roles
  • - Strong analytical skills and ability to translate complex insights into clear recommendations
  • - Demonstrated interest or experience in AI-related technologies
  • - Excellent written and verbal communication skills
  • - Hands-on, self-starter mindset - comfortable building processes from the ground up
  • **Preferred**
  • - Prior experience in the DMS/ECM market
  • - Background in enterprise software or B2B SaaS
  • - Experience creating sales enablement materials (battlecards, competitive decks, win/loss summaries)
Benefits
  • **Why M-Files?**
  • We are a global company with Finnish roots and with our own product that we are greatly proud of!
  • By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!** ** Our guiding principles of "**Make It Happen**", "**Help Others**", and "**Love Customers**" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
  • **What We Offer: **
  • - As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
  • - 10 paid holidays annually
  • - Unlimited PTO
  • - Matching 401K Plan (25% of employee's contribution up to the IRS max)
  • - Health insurance (PPO and HDHP/HSA plans offered)
  • - Dental insurance
  • - Vision insurance
  • - Life insurance (1x employee salary)
  • - Short-term disability (employer paid)
  • - Long-term disability (employer paid)
  • - Flexible Spending Plan (medical and dependent)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
competitive intelligenceproduct marketingproduct strategyanalytical skillsAI-related technologiessales enablement materialswin/loss analysiscontent intelligenceenterprise information managementB2B SaaS
Soft Skills
communication skillsself-starter mindsetanalytical thinkingcollaborationtraining skillsprocess buildinginsight translationproblem-solvingorganizational skillsleadership