M-Files

Senior Product Marketing Manager

M-Files

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

CloudGo

About the role

  • **Key Responsibilities/What You Will Be Working On**
  • **Messaging & Positioning **
  • - Develop and refine the core Microsoft + M-Files messaging and “better together” narrative, aligned with Microsoft product priorities (e.g., co-authoring, Copilot, Purview, M-Files AI, cloud, security).
  • - Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives).
  • - Create and maintain competitive positioning for Microsoft-related solutions.
  • - Collaborate with product and strategy teams to inform and align on the joint roadmap.
  • **Go-to-Market Planning & Launches**
  • - Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs).
  • - Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction).
  • - Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them in collaboration with the GM of the Microsoft Business.
  • **Evangelism, Content & Storytelling**
  • - Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers.
  • - Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials.
  • - Support customer case study development by identifying customers, shaping stories, and highlighting joint value.
  • - Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration.
  • **Marketing Execution & Event Coordination**
  • - Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events.
  • - Monitor Microsoft’s event calendar to identify sponsorship and speaking opportunities; create scalable “event-in-a-box” templates for repeatable joint events.
  • - Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences.
  • **Enablement**
  • - Develop internal enablement resources: talk tracks, objection handling guides, demo scripts.
  • - Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives.
  • - Ensure alignment across Sales, Product, and Marketing to drive unified messaging.
  • **Advocacy & Proof**
  • - Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities.
  • - Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition.
  • - Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities.
  • **Relationship Building & Communication**
  • - Develop and maintain strong relationships with Microsoft product, sales, and marketing teams.
  • - Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership.
  • - Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities

Requirements

  • **Requirements**
  • - Bachelor’s degree or equivalent practical experience as outlined below
  • - Technical acumen to work deeply with product and engineering teams across M-Files and Microsoft.
  • - Proven experience in product marketing within the Microsoft ecosystem, including driving go-to-market initiatives.
  • - Exceptional written and verbal communication skills with a knack for persuasive storytelling.
  • - Strong project management skills; ability to juggle multiple projects while staying organized and meeting deadlines.
  • - Experience building relationships and collaborating with cross-functional internal and external stakeholders.
  • - Professional, polished demeanor with a strong sense of accountability and ownership.
  • - Highly self-motivated and proactive, with the ability to thrive in a fast-paced environment.
Benefits
  • **Why You May Enjoy Working Here**
  • - Join a global, high-performing marketing organization with visibility across the business.
  • - Work closely with executive leadership on a brand at the intersection of AI and knowledge work automation.
  • - Be part of a culture grounded in collaboration, empathy, and shared success.
  • - Enjoy flexibility as part of a remote-enabled company with strong work-life balance and growth opportunities.
  • **Why M-Files?**
  • We are a global company with Finnish roots and with our own product that we are greatly proud of!
  • By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!** **Our guiding principles of "**Make It Happen**", "**Help Others**", and "**Love Customers**" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
  • **What We Offer:**
  • - As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
  • - 10 paid holidays annually
  • - Unlimited PTO
  • - Matching 401K Plan (25% of employee's contribution up to the IRS max)
  • - Health insurance (PPO and HDHP/HSA plans offered)
  • - Dental insurance
  • - Vision insurance
  • - Life insurance (1x employee salary)
  • - Short-term disability (employer paid)
  • - Long-term disability (employer paid)
  • - Flexible Spending Plan (medical and dependent)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market initiativescampaign developmentcompetitive positioningcustomer case study developmentevent coordinationinternal enablement resourcessales collateral creationsuccess metrics definitionMicrosoft ecosystem
Soft skills
written communicationverbal communicationpersuasive storytellingproject managementrelationship buildingcollaborationaccountabilityself-motivationproactivityorganizational skills
Certifications
Bachelor's degree