Lyst

User Researcher

• Deliver Applied Research for Product Teams
• - Plan and run usability testing, interviews, and opportunity studies
• - Use platforms such as UserTesting.com to deliver rapid evaluative research that supports delivery teams
• - Design and administer surveys end-to-end, including SurveyMonkey (Admin-level familiarity)
• - Partner with designers and PMs to shape learning goals early
• - Turn findings into clear, actionable implications for product work
• Own Research Foundations That Scale
• - Develop and own lightweight playbooks and templates for BAU testing
• - Create shared standards for quality, ethics, and consistency and coach teams on how to utilise them
• - Drive adoption of consistent research practices to reduce dependency on a central support
• Build knowledge systems and insight repositories
• - Maintain accessible and effective knowledge workflows using your familiarity with tools such as Notion or NotebookLLM
• - Create practical ways to capture and reuse insight across teams
• Enable Teams Over Time
• - Support teams in adopting safe, lightweight, customer testing practices
• - Reduce bottlenecks by helping others do the basics well
• - Synthesise so that insights compound rather than fragment
• - Collaborate with Product Design by advising on prototype fidelity and testing readiness, ideally with working knowledge of Figma
• Growth Over Time
• As foundations mature, this role will have the scope to contribute to broader strategic questions by connecting customer behaviour to longer-term product opportunities.
• Progression will be earned through strong execution, trusted partnership, and building systems that scale. We will create a supportive environment that values visibility and collaboration to help you succeed.

Senior User Researcher

Chief Marketing Officer

• Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC.
• Monitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structure.
• Analyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving results.
• Support budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunities.
• Work closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured way.
• Maintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholders.
• Help identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platforms.
• Support experimentation across channels, audiences, creatives and landing / app journeys to improve efficiency and scale.
• Stay current on platform changes, privacy developments, attribution shifts and app marketing best practice.

Performance Marketing Executive

Growth Marketing

• Own the app acquisition strategy across key paid growth channels, including Meta, Apple Search Ads and Google App Campaigns / UAC
• Identify opportunities to improve performance across channel mix, audiences, creative, bidding, funnel performance and budget allocation
• Lead app marketing measurement and attribution, ensuring we have a clear and trusted view of performance across installs, CAC, ROAS, retention, cohort quality and downstream conversion behaviour
• Own and evolve our MMP and app measurement setup, including attribution settings, partner integrations, event mapping, validation and data hygiene
• Partner closely with Product, Engineering, Data and Analytics teams to improve app tracking, event quality, funnel visibility and reporting foundations
• Translate complex measurement and technical issues into clear commercial implications and actionable recommendations
• Build and maintain a structured experimentation roadmap across acquisition, creative, audience strategy, app funnel performance and incrementality
• Set a high bar for app performance reporting, ensuring insights are clear, decision-useful and focused on what matters most
• Establish scalable ways of working for app marketing, including stronger frameworks for testing, reporting, prioritisation and performance management

MarTech Lead – App Growth

Engineering Manager

• Build a high-performing, psychologically safe environment where engineers can do their best work.
• Ensure strategy turns into predictable, high-quality delivery.
• Guide architectural decisions, uphold code quality standards, and manage technical debt.
• Act as a bridge between engineering and the wider business, translating complex technical concepts into clear actionable insights.
• Build strong relationships with your direct reports, understand their motivations and career aspirations, and establish clear growth plans.
• Evaluate existing agile practices and implement targeted improvements.
• Partner with Product and Engineering Leadership to shape a 6-month product and technical roadmap.
• Deliver a high-impact initiative that improves the customer journey for our 160M+ annual users.

Engineering Manager – Shopping Experience

Customer Success Manager

• Ownership of weekly email and Push plan, briefing into editorial/creative teams, working with them to optimise for future performance
• Development of email campaigns for specific segments and customer cohorts (ie geo-specific acquisition campaigns)
• Development and ownership of Product Marketing calendar and briefs, to ensure we are talking to consumers and customers about the most compelling parts of our digital proposition
• Reporting on email and push notification performance including always-on and specific campaigns - this includes email CTR, revenue, acquisition of members, and our retention rate.
• Working collaboratively with both the marketing teams and the Product Engineering Teams to develop audience segments and future strategies, including use of new CRM channels
• Working collaboratively with the Product Engineering teams, to ensure you are fluent in the on-site and in-app roadmap

Senior User Researcher

Performance Marketing Executive

MarTech Lead – App Growth

Engineering Manager – Shopping Experience

Marketing Manager, CRM & Product